Jon Gibs, Nielsen Online,
For today’s webinar, “All Brand Advertisers Are Not Created Equal: Attracting and Retaining Brand Advertisers to the Web” Nielsen Online CEO, John Burbank and I will talk about the changing nature of online advertising, a new way to look at advertisers, and the attributes of the sites that are doing the best job of attracting long-term partners. As a bit of a preview, I wanted to briefly discuss the subject of long-term partners. When we take a look at Fortune 1000 advertisers and their advertising habits online, …

Nielsen’s Pete Blackshaw has been following consumer buzz in blogs, Twitter tweets and more surrounding the peanut butter Salmonella scare. In this video, he offers practical defensive branding tips and tactical advice.

Related Post:
Consumers Spread Word Of Peanut Butter Recall Online

Following Nielsen Online’s BuzzMetrics recognition as an “industry leader” in the “The Forrester Wave: Listening Platforms, Q1 2009,” Pete Blackshaw, executive vice-president of Nielsen Online Digital Strategic Services, discussed the factors that drive success when it comes to listening.

Forrester’s report is available for download via Nielsen Online.
Read the full press release.

As part of Nielsen’s kickoff presentation to the Advertising Research Foundation (ARF) research summit, Nielsen Online presented two Brand Association Maps (BAM) illustrating how consumers’ online conversations have affected peanut butter in the wake of a nationwide Salmonella scare. What’s clear in looking at the pre- and post-event BAM maps is that online conversations about peanut butter soured very quickly. Once the first FDA report alerted consumers to salmonella-tainted peanut butter, online buzz tripled in a few short hours. Moreover, discussion was dispersed …

Using the dramatic landing of US Airways flight 1549, Matthew Bachman of Nielsen Online takes a look at how Twitter tracks big events.
“During the crash and subsequent rescue operations for US Airways Flight 1549, major news teams flocked to the scene at midtown in Manhattan… Almost simultaneously, Twitter and Flickr users flocked to their iPhones, laptops, and other assorted devices to monitor the event—and even provide their own accounts. Beating bloggers to the scene (though they played a significant role overall), Twitterers perched in midtown offices described the scene. Heyathena …

According to Nielsen Online, there were roughly 8.6 billion Web searches conducted during December 2008 – up 19.6% over the same month last year.
Google searches accounted for nearly 63% of all Web searches, with 5.4 billion queries. Yahoo!, MSN, AOL, and Ask.com rounded out the top five.
Searches represent the total number of queries conducted at the provider.

RANK
Provider
Searches (000)
YOY Growth
Share of Searches

All Searches
8,623,705
19.60%
100.00%

1
Google Search
5,421,943
33.50%
62.90%

2
Yahoo! Search
1,448,140
13.70%
16.80%

3
MSN/Windows Live Search
841,457
-15.50%
9.80%

4
AOL Search
357,025
5.10%
4.10%

5
Ask.com Search
169,116
6.00%
2.00%

6
My Web Search
62,415
-11.60%
0.70%

7
Comcast Search
50,385
45.10%
0.60%

8
NexTag Search
29,219
0.70%
0.30%

9
AT&T Worldnet Search
27,176
8.00%
0.30%

10
BizRate Search
23,593
37.10%
0.30%

Source: Nielsen Online, MegaView Search

Sue McDonald, Nielsen Online
Leading up to the Jan. 8 Consumer Electronics Show in Las Vegas, buzz from online boards, forums and blogs increased nearly tenfold from post-2008 holiday levels, according to Nielsen Online.
Key products created much of the excitement, including super-thin, bendable TV screens (using organic light-emitting diode, or OLED technology), new digital cameras and camcorders, smarter-than-ever-smartphones such as the Palm Pre, and tinier, more powerful computers, some of which are being called “netbooks.” Also big: the concept of “convergence,” which means that many electronics devices are now interchangeably converging …

With double-digit growth across most categories measured, South Africans continued to take to the Internet in 2008, and the profile of those doing so is evolving.
Andrew Felbert, of Nielsen Online, said, “Not only are there more people online in South Africa, but they are spending more time online and viewing more content.  Companies and advertisers wishing to get their products and services in front of consumers can no longer ignore the power of the Internet.”
According to the new research:
•    The number of unique browsers and pages viewed increased by 25% …

Baby boomers are beginning to retire from the U.S. workforce, but according to Nielsen, their buying power remains strong.
Households with baby boomer members — born between 1946 and 1964 – account for nearly $230 billion in sales of consumer packaged goods (CPG) products and represent 55% of total CPG sales, a new study by Nielsen and Hallmark Channel reports.
The research, which examined the CPG spending power and brand loyalty of baby boomer households, found that baby boomer households’ share of sales is 5 points higher than their share of population, according to …

Web traffic from home and work to sites included in Nielsen Online’s Holiday eShopping Index increased 10% year over year on Cyber Monday, Nielsen Online reported Tuesday.
Unique visitors to the sites included in the Index reached 35.9 million, a 13% increase over this year’s Black Friday Web traffic.
Many of the top online retail destinations on Cyber Monday were the same as those on Black Friday. eBay drew the largest unique audience (10.6 million), while Amazon and Wal-Mart claimed second and third places, with 9 million and 5.2 million unique visitors, …