A product placement within the show “Survivor” for Charmin topped the Nielsen IAG chart of Most Recalled In-Program Placements for a reality series on the broadcast networks. Similarly, a “hybrid” ad (where sponsor messaging is combined with program or entertainment content) for Dr Pepper during “Top Chef,” was the most-recalled ad of its type. Ads for these top 10 lists were show between February 16 and March 15, 2009.

Nielsen announced today the nominees for its third annual Nielsen IAG Automotive Awards. The awards recognize auto advertisers whose ads were found to be the most effective by Nielsen IAG’s 2.5+ million viewer panel. This year, awards will be distributed in three categories: Green Ad of the Year, Sales Event Campaign of the Year, and Automotive Ad of the Year.
Winners will be announced by Lois Miller, President of  Nielsen IAG Automotive, at the New York Auto Show on Wednesday, April 8.
“The automotive industry faced a very challenging year in 2008,” …

Eli Lilly produced three of the top four most-recalled prescription drug and vaccine ads on TV last year, according to new research released today by The Nielsen Company.
The ranking revealed that a spot for Eli’s Cialis was the most often recalled new pharmaceutical ad 2008.  The ad was recalled by viewers at a rate 55% greater than the average based on all new prescription drug ads launched over the past year.  The erectile dysfunction drug ad features a couple interrupted from an intimate moment by a surprise visit from their daughter.
“Prescription …

At a time when financial institutions are pulling back on their advertising, a new study from Nielsen IAG shows that consumer confidence in the long-term health of these companies is dramatically influenced by advertising and marketing efforts.
When asked about their own banks, insurance companies and investment firms, 55% of respondents who said they had seen more advertising for their financial institution reported having “complete confidence” in the financial health and soundness of their financial company and only 18% said they had “little or no confidence” in their company. However, among those …

According to data from Nielsen IAG, an Apple ad, in which “PC” offers “Mac” a cupcake to raise money to repair Vista, was the most recalled new “traditional” ad during the four weeks between October 20, and November 16, 2008.
Recall refers to the percentage of television viewers who can recall, within 24 hours, an ad’s sponsor.

According to data from Nielsen IAG, a Macy’s ad, in which celebrities confirm the existence of Santa Claus for a little girl, was the most liked new “traditional” ad during the four weeks between October 20 and November 16, 2008.
Likeability refers to the percentage of television viewers who report liking an ad “a lot” after viewing it, among those who are able to recall an ad’s brand.

According to data from Nielsen IAG, a Disney Parks ad inviting consumers to visit Disney theme parks for birthday celebrations was the most liked new “traditional” ad during the four weeks between September 15 and October 12, 2008.
Likeability refers to the percentage of television viewers who report liking an ad “a lot” after viewing it, among those who are able to recall an ad’s brand.

According to data from Nielsen IAG, a Volkswagen ad featuring actress Brooke Shields was the most recalled new “traditional” ad during the four weeks between September 15 and October 12, 2008.
Recall refers to the percentage of television viewers who can recall, within 24 hours, an ad’s sponsor.

Senators McCain and Obama spent about the same on Olympics TV advertising — between $5 and $6 million, Adweek reported Monday.
But McCain got much more bang for his advertising bucks, according to an analysis by Nielsen IAG.
Nielsen’s survey of 1,600 likely general election voters who watched the Beijing Games found that McCain’s Olympic ads more effectively communicated a basic message, were recalled by more viewers, and triggered a larger intent-to-vote increase among viewers than ads run by Obama’s campaign. 
On average, the two McCain ads that were surveyed — “Celebrity” and “Washington’s …

Google could soon be the search engine of choice for Verizon Wireless phones — that is, if the two companies hammer out a partnership deal in the next month or so, The New York Times reported Friday.
The growing popularity of sophisticated mobile phones with simplified Web searching makes the prospective deal with Google especially attractive for Verizon Wireless, the Times noted.
“There is demand for Google search despite what the carriers put in front of them,” Roger Entner, a telecommunications analyst at Nielsen IAG, told the Times. “Consumers want brand names they know.”
The deal also makes …