Recent Nielsen IAG articles

Official World Cup Sponsors Show Higher Effectiveness with TV Ads
Posted Jul 7, 2010

Although neither the the USA or England teams remain contenders for the World Cup, TV advertisers in the U.S. and U.K. appear to have scored with viewers…

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Looking at Lift: Inside Online Video Advertising
Posted Apr 19, 2010

Whether watching a short clip on YouTube or an entire TV program, almost three-quarters (72%) of Internet users view videos online — amounting to 144 million people.

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Most Recalled Drug Commercials Are not the Biggest Spenders
Posted Apr 8, 2010

Spending the most doesn’t necessarily equate to efficiency in viewer recollection. Nielsen IAG found that the top four most memorable Pharma TV commercials in 2009 did not spend the most on their respective campaigns.

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Posted Mar 31, 2010

Kia Motors was the big winner at the 2010 Nielsen Automotive Advertising Awards, earning the title of Most Effective Automotive Ad of the Year.

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Posted Mar 12, 2010

The 2010 Nielsen Automotive Advertising Awards will be held March 31st at the New York International Auto Show.

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Posted Mar 1, 2010

Recently, Nielsen launched the TV advertising effectiveness solution Nielsen IAG in the U.K. and published its inaugural U.K. data on the most memorable TV ads for the period Jan. 25 through Feb. 21.

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Viewers Give High Marks to Ads Featuring Olympic Themes
Posted Feb 25, 2010

A Nielsen survey asking Olympics viewers about commercials aired during NBC’s primetime Olympic coverage through February 20 shows that six of the ten most liked ads contained an Olympics theme.

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Posted Feb 11, 2010

TV ads airing in last year’s Daytona 500 were 26% more likely to be recalled by viewers than those who saw the ad run elsewhere.

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Posted Dec 10, 2009

The media has relentlessly covered the Tiger Woods story, but lately, Woods’ presence as product pitchman has been scarce. In addition to Tiger’s personal troubles, Nielsen data shows that brands associated with the golfing great are becoming part of the collateral damage.

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Posted Nov 19, 2009

According to Nielsen IAG, an ad for the NFL’s female-focues clothing line featuring actress Alyssa Milano was the most liked ad during the time period of September 21-October 18. During that same time frame, and ad for Halls cough drops scored the highest ad recall index with viewers.

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