Although neither the the USA or England teams remain contenders for the World Cup, TV advertisers in the U.S. and U.K. appear to have scored with viewers…

Whether watching a short clip on YouTube or an entire TV program, almost three-quarters (72%) of Internet users view videos online — amounting to 144 million people.

Spending the most doesn’t necessarily equate to efficiency in viewer recollection. Nielsen IAG found that the top four most memorable Pharma TV commercials in 2009 did not spend the most on their respective campaigns.

Kia Motors was the big winner at the 2010 Nielsen Automotive Advertising Awards, earning the title of Most Effective Automotive Ad of the Year.

The 2010 Nielsen Automotive Advertising Awards will be held March 31st at the New York International Auto Show.

Recently, Nielsen launched the TV advertising effectiveness solution Nielsen IAG in the U.K. and published its inaugural U.K. data on the most memorable TV ads for the period Jan. 25 through Feb. 21.

A Nielsen survey asking Olympics viewers about commercials aired during NBC’s primetime Olympic coverage through February 20 shows that six of the ten most liked ads contained an Olympics theme.

TV ads airing in last year’s Daytona 500 were 26% more likely to be recalled by viewers than those who saw the ad run elsewhere.

The media has relentlessly covered the Tiger Woods story, but lately, Woods’ presence as product pitchman has been scarce. In addition to Tiger’s personal troubles, Nielsen data shows that brands associated with the golfing great are becoming part of the collateral damage.

According to Nielsen IAG, an ad for the NFL’s female-focues clothing line featuring actress Alyssa Milano was the most liked ad during the time period of September 21-October 18. During that same time frame, and ad for Halls cough drops scored the highest ad recall index with viewers.