Top Ten Most-Recalled In-Program Placements: Summer Series

RANK
Brand
In-Program Placement Description
Program Airing Info
Recall Index

1
Coinstar
Contestants use a coin counting machine in a challenge
Big Brother 11 (CBS, Jul 21)
228

2
Kodak
Host and winner mention that they are in the Kodak Theatre
So You Think You Can Dance (Fox, Aug 6)
201

3
AT&T
Sponsor of phone and text voting for contestants
America’s Got Talent (NBC, Aug 11)
177

4
Orville Redenbacher’s
Sponsor of “Orville Lounge” showing backstage footage of contestants
America’s Got Talent (NBC, Aug 5)
176

5
Orville Redenbacher’s
Sponsor of “Orville Lounge” showing backstage footage of contestants
America’s Got Talent (NBC, Aug 12)
173

6
Ginsu
Show producer …

For more than a year, the U.S. consumer hit by the recession has changed the way he or she shops: a focus on value for money has led to some dramatic shifts in behavior that some say will last far beyond the current economic environment.  With 80 percent of Americans saying they were stressed due to the economy, savvy retailers and consumer goods manufacturers have shifted their marketing to appeal to consumers watching their money more closely.  But have those ads been successful?  Nielsen IAG examined 67 such ads from …

Spanish-language ad spending is on the rise—posting gains in just about every major product category in 2008. What is the best strategy to reach an audience whose language proficiencies and preferences range from Spanish-only through various degrees of bilingual skills to English-only? Language holds the key to success as a strong emotional link is forged with the Hispanic consumer when ads are rendered in their native language.

TV viewers seem more immune to pitches for allergy medications this spring when compared to the year before, according to a new study from Nielsen IAG. Overall, recall among allergy sufferers aged 25-54 for all the ads on air from January through May this year was 10 points lower than during the same period a year ago.
That’s not to say every ad in the category was unmemorable. An ad for Claritin featuring Nascar’s Carl Edwards was judged slightly more memorable than last year’s top ad for the category featuring the …

For the period April 13 through May 10, brand placements in the reality shows The Amazing Race, Celebrity Apprentice, and American Idol featured strong product placement recall. While the Amazing Race’s integration of Travelocity posted the highest index, American Idol’s partnerships with Coca Cola and Ford accounted for five of the top 10 most recalled placements.

Most Recalled In-Program Placements: Reality Show April 13-May 10

RANK
Brand
In-Program Placement Description
Program Airing Info
Recall Index

1
Travelocity
Online travel service awards Galapagos Islands trip to Tammy and Victor for arriving in first place
The Amazing …

The use of ad effectiveness measurements to buy and sell spots on the networks is one of the biggest trends in the TV ad industry. Lois Miller, President of Nielsen IAG Automotive, explained this new advertising “currency” to the Nielsen Wire, and why it’s become an important tool for marketers in the auto industry.
Q: An article in the latest BusinessWeek explains how program engagement and advertising effectiveness measurements are changing the way companies place their ads. How is Nielsen helping to change the game of TV advertising?
Lois Miller: Nielsen’s TV …

An ad from the American Cancer Society and a spot for Kay jewlers featuring Jane Seymour topped the most-liked and most recalled ad list respectively according to Nielsen IAG.
The lists cover only new ads airing between March 30 through April 26, 2009.

Most-Liked Ad Spot: March 30-April 26, 2009

Rank
Brand
Description
Index

1
American Cancer Society
Imagine a world with more birthdays; birthday parties shown at homes, neighborhoods, and offices; official sponsor of birthdays.
177

2
Hallmark
Cards–Girl tells woman that she got into the music program and couldn’t have done it without her.
172

3
Hallmark
Recordable Cards with Music–Family …

Ford Motor Co. was the big winner at Nielsen IAG’s 3rd annual Automotive Ad Awards, presented Wednesday, April 8 at the opening breakfast for the 2009 New York International Auto Show.
The automaker took home the prize for Most Effective Auto Ad of the Year for its spot featuring several real-life women test-driving a Ford Focus for the first time. Other winners included Lexus for Most Effective Green Ad of the Year and Volkswagen for Most Effective Sales Event Campaign of the Year.

Watch highlights and insight from Nielsen IAG’s Lois Miller …

A product placement within the show “Survivor” for Charmin topped the Nielsen IAG chart of Most Recalled In-Program Placements for a reality series on the broadcast networks. Similarly, a “hybrid” ad (where sponsor messaging is combined with program or entertainment content) for Dr Pepper during “Top Chef,” was the most-recalled ad of its type. Ads for these top 10 lists were show between February 16 and March 15, 2009.

Nielsen announced today the nominees for its third annual Nielsen IAG Automotive Awards. The awards recognize auto advertisers whose ads were found to be the most effective by Nielsen IAG’s 2.5+ million viewer panel. This year, awards will be distributed in three categories: Green Ad of the Year, Sales Event Campaign of the Year, and Automotive Ad of the Year.
Winners will be announced by Lois Miller, President of  Nielsen IAG Automotive, at the New York Auto Show on Wednesday, April 8.
“The automotive industry faced a very challenging year in 2008,” …