Recent Nielsen Economic Current articles

Global Consumer Confidence Rebounds, but Spending Still Restrained
Posted Oct 28, 2009

Consumers around the world are expressing more confidence about their personal financial situations, according to the most recent Nielsen Global Consumer Confidence Index.

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Signs of Economic Recovery Evident, but Global Consumers Still Not Ready to Loosen Purse Strings
Posted Sep 17, 2009

With an increasing amount of global buzz proclaiming the emergence of an economic recovery, the Nielsen Economic Current shows definite signs of renewed consumer confidence and sales growth in some countries.

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Posted Aug 18, 2009

The notion that the global economy may be on the verge of recovery has not yet translated into improved consumer spending or confidence, although consumers in the emerging countries – Brazil, India and China – seem to be more optimistic than others and are loosening their purse strings ever so slightly, according to the new edition of the Nielsen Economic Current.  Of the 12 countries Nielsen now tracks, all but Taiwan (which declined) showed no significant change in measures of spending.  Canadian, Western European and American spending was, at best, …

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Posted Jul 14, 2009

Consumers in 10 of the world’s top economies continued to be wary of spending their money in May, according to the latest edition of the Nielsen Economic Current, which provides a snapshot of global consumer and retail trends across 10 countries which represent nearly 65 percent of global GDP.  Tracking key performance indicators, Brazil and the U.K. led the pack with solid improvements in their scores, while the U.S. and Canada showed declines.  The rest of the countries tracked (China, France, Germany, India, Italy and Spain) showed no movement from …

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Posted Jun 22, 2009

Global consumer spending appears to be on the rebound, driven by sales gains in China, India, the U.S. and Canada in April, another indication that the global economy may be stabilizing as consumer attitudes and confidence turn up. For the first time in four months, since the creation of the Nielsen Economic Current (NEC) scorecard of consumer behavior, a monthly report from The Nielsen Company, none of 10 major GDP countries showed declines in consumer activity compared to the previous month.
“Although consumers are still not shopping as frequently, we are …

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Posted May 21, 2009

Despite recent optimism about a turnaround in the global economy, consumer activity in the United States and China showed significant declines during the month of March. The change was led by a continued decrease in shopping trips and consumer transactions, according to the Nielsen Economic Current scorecard. The U.S. decline may be partially attributed to the Easter holiday occurring in March last year, while it took place in April this year. Similarly, the drop in China may have been affected by the Chinese New Year (a high sales peak), which …

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Posted Apr 22, 2009

Global declines in consumer activity appear to be moderating or hitting bottom, according to the new edition of the Nielsen Economic Current, which is based on the company’s key consumer trend data as well economic data to create a concise indicator of consumer behavior.  Out of the 11 major GDP countries, only Germany showed an increase in consumer behavior in February.
“Consumers worldwide appear to be in a holding pattern and we see evidence that consumer spending might be positioned to turn around,” said James Russo, Vice President Global Consumer Insights …

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Posted Mar 5, 2009

Are consumers shopping more often? Spending less? Buying more store brands? Shifting channels? How are retailers responding? The Nielsen Economic Current tracks trends in 11 linchpin countries, indexes financial health and predicts growth trends on critical measures including GDP, consumer spending, inflation, market value and volume indices.

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Posted Feb 10, 2009

Nielsen today unveiled the Economic Current, a monthly study that will track key consumer and retailing trends on a global, regional and country-wide basis. Using the vast amount of consumer data collected by Nielsen, the Economic Current will serve as a centralized source of information on key consumer topics such as:
• Market Index volume, in terms of unit and country currency change
• Retail channel shifting
• Shopping frequency and spending trends
• Overall consumer confidence
“Nielsen collects and analyzes data on tens of thousands of products around the world. As we were thinking of new …

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