Recent Nielsen DTV Readiness articles

Posted Feb 18, 2009

More than 5 million U.S. households – or 4.4 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today.  This is an improvement of more than 800,000 homes since Nielsen reported readiness status at the beginning of February.
Percentage of Households that Are Completely Unready For the Digital Transition

Preparedness as of:
Overall
White
African-American
Hispanic
Asian
Under Age 35
Over Age 55

Feb. 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6

Feb. 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2

Jan. 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0

Source: The Nielsen Company

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Posted Feb 5, 2009

More than 5.8 million U.S. households — or 5.1 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting, according to Nielsen.  The Albuquerque – Santa Fe market continues to be the least prepared, with more than 12 percent of households completely unready.
Percentage of Households that Are Completely Unready For the Digital Transition

Click here to read the Nielsen’s entire DTV readiness update.

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Posted Jan 22, 2009

Susan Whiting, Vice Chair, Nielsen
In 2005, Congress mandated that television stations switch from analog to digital signals in 2009. The purpose of this switch was to increase the efficient use of the spectrum, to expand consumer choice for video programming, and to increase the amount of spectrum available for public safety and other wireless services.  In addition, Congress was able to raise nearly $20 billion by auctioning the analog spectrum that has been used for broadcast television.
The switch to all-digital television broadcasting, which was originally scheduled to occur on February …

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Posted Jan 22, 2009

According to Nielsen, more than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. This is an improvement of 1.3M homes since Nielsen reported readiness status at the end of December.
“Nielsen has been preparing for the transition to digital television for more than two years,” said Nielsen Vice Chair Susan Whiting. “Because we recognize that accurate and reliable information …

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