Despite what is expected to be the slowest decade for population growth in the last 50 years, retail investors must continue to search diligently for markets whose continued growth offers the best chance for long-term success.

Discussions on health care, changes in the economy and reductions in employer insurance coverage are affecting how Americans are learning about and purchasing insurance products. Consumers view the three categories of Health, Property and Casualty, and Life Insurance differently and they use different sources to get information and make purchases. The latest Nielsen Insurance Audit from Nielsen Claritas (released every two years) identifies some of the emerging insurance trends (such as a decline in life and health insurance) and purchasing behaviors with American consumers. The study collected responses from more …

Most businesses want to build a loyal customer base, people who will frequent their stores or buy their products on a regular basis and talk positively about their experiences with their friends and associates.  Loyal customers provide a steady revenue stream, higher profit margins and confirmed evangelists who do much of their marketing for them. 
With the country in the grips of a recession, however, consumers are focusing on price more than where they purchase goods.  Recent surveys have reported a decline in corporate allegiance.  But all is not lost for …

Consumers are open to making energy-saving lifestyle changes. But, they are still far from becoming active managers of their household energy use, per new research from Nielsen Claritas. The annual Convergence Audit drew on data from more than 32,000 respondents replying both online and through the mail about their energy behavior.
While consumers are generally on board with energy conscious products, their green behavior has yet to extend to their habits in monitoring and paying for the energy in their homes.
Services offered by local utilities such as whole house energy audits, …

Home prices around the U.S. appreciated enormously in the first seven years of the decade, but declines over the last two years now dominate the headlines. But which markets showed the biggest early gains and largest recent dip? According to analysis by Nielsen Claritas of 254 counties with populations of a 250K or more found that counties in California and Florida dominated both categories.
Top 10 Counties with the Highest Percentage Decrease in Median Home Value from 2007-09

Rank
County
% Change from 2000-07
%Change 2007-09

1
Merced Cty, CA
192.0%
-37.6%

2
San Joaquin Cty, CA
185.9%
-36.1%

3
Stanislaus …

While big cities are often thought to be the best locations for new restaurants, budding restaurateurs would be well-served to focus elsewhere, namely, college towns and vacation spots, according to the 2009 Nielsen Claritas Restaurant Growth Index (RGI).  The steady population of students, faculty and other employees, and the flow of visitors make these two types of towns optimal for new restaurants.
For the sixth year in a row, the top location is Myrtle Beach, South Carolina, despite its index ranking falling more than 100 points in the last year.  Hot …

Given the current, sluggish economic climate, retailers will have to look hard to find growth opportunities in the U.S.
According to Nielsen Claritas, they might start by taking a closer look at large, fast-growing metro areas, like Atlanta, Dallas, and Phoenix. 
These three markets ranked as the top three fastest growing U.S. markets in the last eight years — and could offer the retail industry some hard-to-come-by expansion opportunities, Nielsen reported in a new study released Monday.
“While some of these markets like Phoenix and Los Angeles have been hard hit by the recent wave …

The global economic crisis reached a boiling point in October, but Americans are staying calm and cool, according to the results of a consumer sentiment study by Nielsen Claritas.
Of 3,000 people surveyed by Nielsen in early October, 84% reported being just as confident — or more so — in their primary financial institution as they were six months ago.  Ninety-five percent of those surveyed said they consider their financial assets at their primary bank to be relatively safe.
Although they remain confident in their personal banks, a significant percentage of the respondents said they had already …