Roger Entner, SVP, Head of Research and Insights, Telecom Practice
With the telecom landscape in constant flux, carriers continue to find unique ways to add to their bottom lines. While the Kindle, Amazon’s wireless reading device , has been touted as a savior for the newspaper industry, it also represents the first example of the long-predicted ad hoc subscription model for Sprint, which provides the wireless access for Kindle as subsidized by Amazon. Sales of the Kindle drove a majority of Sprint’s 394,000 wholesale additions …

As the Pulitzer Prizes for journalism were announced, Nielsen Online released data on unique visitors to online news sites for March 2009. MSNBC, CNN, and Yahoo! News led the way, with each showing gains over last year’s traffic numbers. The BBC (up 61%), Fox News (up 48%) and McClatchy Newspaper Network (up 20%) reported solid gains while, Gannett Newspapers (down 11%), USA Today and CBS News (both down 7%) slid down from last year’s mark. The NY Times, which led all outlets with five Pulitzers, drew 7% more visitors than …

Chuck Schilling
Hi! I’m Chuck Schilling, Research Director for Agency & Media Analytics, and one of the more recent additions to the Nielsen Online team. For my first of many blog posts, I’m going to focus on what I know best – print media brands. My career path has taken me through the offices of most major print publishers – both as an employee and consultant – so I can say with a certain level of confidence that the economic pressures felt by these once-reliable ad revenue generators are unprecedented.
Back in 1995, …

Advertising spending for the first half of 2008 declined by 1.4% compared to the same period last year, Nielsen Monitor-Plus reported Thursday.
Despite a continued softening of the economy, several media showed healthy growth in advertising for the first half.  Advertising on Cable TV (+8.1%), Syndication TV (+7.2%), and National Sunday Supplements (+7.2%) saw the largest growth, according to Nielsen.  Spot Radio fared worst among the 19 media categories analyzed by Nielsen (-10.1%). 
Although overall Internet ad spending, when including paid search and online video advertising, was up by 11% during the first half of …