The Rochester Democrat and Chronicle and washingtonpost.com took top honors in Scarborough Research’s biannual Newspaper Penetration Report.  According to the survey, the Rochester Democrat and Chronicle’s print edition was read by 78 percent of the adults in the market.  It also took the top spot in the Integrated Newspaper Audience rankings, which measures the percent of adults in a market who read the newspaper in print form, on the Internet, or did both during the past week, with 80 percent.
Washingtonpost.com was the leading newspaper website, with 24 percent of adults in …

While newspapers across the country face a declining number of subscribers, traffic to the top 10 online newspapers grew 16 percent in December 2008 versus a year ago, according to new research from Nielsen Online.
NYTimes.com continued to be the number one online newspaper, with 18.2 million unique visitors.  USATODAY.com and washingotnpost.com took maintained the number two and three ranks, respectively.

Site
Dec-07 (000)
Dec-08 (000)
% Change

Top 10 Online Newspapers
34,602
40,093
16

NYTimes.com
17,177
18,187
6

USATODAY.com
9,939
11,420
15

washingtonpost.com
8,478
9,470
12

LA Times
4,607
7,963
73

Wall Street Journal Online
5,409
7,235
34

Daily News Online Edition
2,956
5,883
99

Chicago Tribune
3,891
5,235
35

New York Post
2,851
4,557
60

Boston.com
4,364
4,086
-6

SFGate.com/SF Chronicle
2,785
3,503
26

Source: Nielsen Online (January 26, 2009)

“December was an extremely active month in terms …

With double-digit growth across most categories measured, South Africans continued to take to the Internet in 2008, and the profile of those doing so is evolving.
Andrew Felbert, of Nielsen Online, said, “Not only are there more people online in South Africa, but they are spending more time online and viewing more content.  Companies and advertisers wishing to get their products and services in front of consumers can no longer ignore the power of the Internet.”
According to the new research:
•    The number of unique browsers and pages viewed increased by 25% …

In November, 10.3 million British Internet users visited at least one of the 10 most popular newspaper websites — up 23% from 8.3 million unique visitors during the same month a year ago.
Meanwhile, 5.5 million Brits visited at least one of the top 10 magazine websites — up 30% from 4.3 million unique visitors last year.
Among the top 10 newspaper websites, the Guardian’s site was most popular, drawing 3.5 million unique UK visitors in November.  The Mirror (92%), Independent (85%), and Daily Mail (65%) had the largest year-over-year growth.
Among the top 10 magazine websites, Auto Trader was easily the most popular, with 1.8 …

U.S. newspaper websites attracted more visitors in 2008, CNNMoney.com reported Tuesday.
During the second quarter of this year, newspaper sites saw a 12% increase in unique visitors, compared with the same time period a year ago, according to data compiled by Nielsen Online for the Newspaper Association of America (NAA).
In all, newspaper sites had a combined average of 66.4 million unique U.S. visitors per month during Q2 2008 — up from 59.2 million in Q2 2007, Nielsen and the NAA reported.