With all the anticipation surrounding Sunday’s big game, an analysis of national and local ratings from past Super Bowls provides insight into the viewership of this year’s matchup:

In terms of DMA’s (Designated Market Area), Phoenix is ranked 12th and Pittsburgh 23rd of the 56 metered markets. The 2006 Super Bowl featured a similar match-up with Seattle, ranked the 13th largest DMA, against Pittsburgh, then 22nd. That game received a 57.4 rating in Pittsburgh and 54.4 in Seattle (compared to 41.6 nationally).

From 1999-2008, the highest single-year metered market performance was delivered in Jacksonville …

Each week, Nielsen Sports analysts offer their take on the biggest sports media headlines.
This past weekend, Senators John McCain and Barack Obama faced some tough competition in Pennsylvania. 
With the Phillies playing in the World Series and college and pro football games on both Saturday and Sunday, there was no shortage of TV sports options for politics-weary Pennsylvanians, looking for a break from presidential campaigning.
The action started on Saturday in western Pennsylvania, as the Penn State Nittany Lions took on their Big 10 Rival, the Ohio State Buckeyes.  In nearby Pittsburgh, 20.8% of …

Thursday night’s NFL Kickoff Game, between the defending Super Bowl Champion New York Giants and the Washington Redskins, attracted 13.5 million viewers, the smallest audience since 2002.
 
 
 

YEAR
NETWORK
MATCHUP
US HOUSEHOLD
AA%*
VIEWERS (P2+)

2007
NBC
New Orleans at Indianapolis
11.4
17,471,000

2006
NBC
Miami at Pittsburgh
12.6
19,043,000

2005
ABC
Oakland at New England
11.7
18,008,000

2004
ABC
Indianapolis at New England
11.4
16,888,000

2003
ABC
N.Y. Jets at Washington
12.9
19,149,000

2002
ESPN
San Francisco at N.Y. Giants
7.6
10,799,000

*US HH AA% : Percentage of US households – Average Audience during entire telecast