According to data from Nielsen IAG, an Apple ad, in which “PC” offers “Mac” a cupcake to raise money to repair Vista, was the most recalled new “traditional” ad during the four weeks between October 20, and November 16, 2008.
Recall refers to the percentage of television viewers who can recall, within 24 hours, an ad’s sponsor.

According to data from Nielsen IAG, a Macy’s ad, in which celebrities confirm the existence of Santa Claus for a little girl, was the most liked new “traditional” ad during the four weeks between October 20 and November 16, 2008.
Likeability refers to the percentage of television viewers who report liking an ad “a lot” after viewing it, among those who are able to recall an ad’s brand.

According to data from Nielsen IAG, a Disney Parks ad inviting consumers to visit Disney theme parks for birthday celebrations was the most liked new “traditional” ad during the four weeks between September 15 and October 12, 2008.
Likeability refers to the percentage of television viewers who report liking an ad “a lot” after viewing it, among those who are able to recall an ad’s brand.

According to data from Nielsen IAG, a Volkswagen ad featuring actress Brooke Shields was the most recalled new “traditional” ad during the four weeks between September 15 and October 12, 2008.
Recall refers to the percentage of television viewers who can recall, within 24 hours, an ad’s sponsor.