Nielsen Wire » NBCOlympics.com http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Office-Bound U.S. Olympics Fans Follow Games Online http://blog.nielsen.com/nielsenwire/online_mobile/office-bound-us-olympics-fans-follow-the-games-online/ http://blog.nielsen.com/nielsenwire/online_mobile/office-bound-us-olympics-fans-follow-the-games-online/#comments Wed, 20 Aug 2008 22:25:14 +0000 admin http://blog.nielsen.com/nielsenwire/?p=532 More than half-way through the 2008 Beijing Olympics, U.S. fans are continuing to follow the Games online in strong numbers, Nielsen Online reported Wednesday.

The top two U.S.-based Olympics online destinations, Yahoo Olympics and NBC Olympics, drew an average of 4.7 million and 4.3 million unique visitors each day between August 8 and August 18.

According to Nielsen, Olympics-related websites in the U.S. are drawing slightly larger audiences on work days than weekends. 

Nielsen also reported that daily traffic to NBC’s Olympics site typically peaked at noon during the first work week of the Games (August 11 – 15), as U.S. fans logged on during their lunch hours to check for news and updates.

View the full press release.

Read the Los Angeles Times’ coverage of Nielsen’s findings.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/office-bound-us-olympics-fans-follow-the-games-online/feed/ 0 U.S. Workers Flock Online To Follow The Olympics http://blog.nielsen.com/nielsenwire/online_mobile/us-fans-flock-online-to-follow-the-olympics-from-work/ http://blog.nielsen.com/nielsenwire/online_mobile/us-fans-flock-online-to-follow-the-olympics-from-work/#comments Wed, 13 Aug 2008 22:37:40 +0000 admin http://blog.nielsen.com/nielsenwire/?p=454 Although it was a work day, online traffic to websites with Olympics-related content and video soared on Monday, August 11, according to Nielsen Online. 

Unique visitors to the video section of NBC’s Olympics site increased by nearly 140% – from 858,000 on Sunday, August 10, to 2,030,000 on Monday, August 11, Nielsen reported.

Meanwhile, traffic to Yahoo’s Olympics section grew 85% on Monday, compared to daily web traffic the prior day.

Rank:
U.A., Aug. 11		 Website Unique Audience:
Aug. 8
(in 000’s)		 Unique Audience:
Aug. 9
(in 000’s)		 Unique Audience:
Aug. 10
(in 000’s)		 Unique Audience:
Aug. 11
(in 000’s)
1 Yahoo Olympics 1,477 3,324 2,839 5,253
2 NBC Olympics 2,664 4,008 3,264 4,560
3 AOL Olympics 395 1,010 1,205 1,192
4 Sports Illustrated Olympics 293 331 667 646
5 Beijing2008.cn 429 780 581 607
6 New York Times Olympics 341 466 301 482
7 ESPN Olympics 273 343 579 368
8 Fox Sports on MSN Olympics 49 95 259 182
9 USA Today Olympics 280 184 231 163
10 CBS Sports Olympics 70 23 41 102
Source: The Nielsen Company, Custom Analysis (August 8 – August 11, 2008)
Daily data may fluctuate because of smaller sizes used to project daily audience sizes.

View the full press release.

Read coverage of Nielsen’s findings in The International Herald Tribune, The Los Angeles Times, The Hollywood Reporter, and on CNET.com.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/us-fans-flock-online-to-follow-the-olympics-from-work/feed/ 0 Top U.S. Olympics Websites: August 6 – 9, 2008 http://blog.nielsen.com/nielsenwire/online_mobile/top-us-olympics-websites-august-6-9-2008/ http://blog.nielsen.com/nielsenwire/online_mobile/top-us-olympics-websites-august-6-9-2008/#comments Mon, 11 Aug 2008 16:49:13 +0000 admin http://blog.nielsen.com/nielsenwire/?p=390 During the first two days of the 2008 Olympics (August 8-9), NBCOlympics.com was the most visited, Olympics-related U.S. website, Nielsen Online reported Monday.

Yahoo’s Olympics site drew slightly larger unique audiences in the two days leading up to the Opening Ceremony in Beijing (August 6-7), but its popularity was eclipsed by NBC’s site after the Olympics Opening Ceremony aired on NBC on Friday, August 8.

Rank
(by Aug. 9 UA)		 Website Unique Audience:
Aug. 6
(in 000’s)		 Unique Audience:
Aug. 7
(in 000’s)		 Unique Audience:
Aug. 8
(in 000’s)		 Unique Audience:
Aug. 9
(in 000’s)
1 NBC Olympics 841 1,392 2,664 4,008
2 Yahoo Olympics 1,505 1,430 1,477 3,324
3 AOL Olympics 511 718 395 1,010
4 Beijing2008.cn 39 114 429 780
5 New York Times Olympics 432 369 341 466
6 ESPN Olympics 196 80 273 343
7 Sports Illustrated Olympics 458 239 293 331
8 USA Today Olympics 34 55 280 184
9 Olympics.org NA* 10 16 153
10 BBC Olympics 33 27 97 128
Source: The Nielsen Company, Custom Analysis (August 6 – August 9, 2008)
Daily data may fluctuate because of smaller sample sizes used to project daily audience sizes.
*Not reportable for daily data

NBC Olympics’ unique audience jumped from 1.39 million visitors on August 7, the day before the Olympics began, to 2.66 million visitors on August 8, the day of the opening ceremony.  On the first day of competition (August 9), NBC Olympics’ unique audience jumped again to 4.0 million visitors.

In comparison, Yahoo Olympic drew 1.43 million unique visitors on August 7, 1.47 million visitors on August 8, and 3.32 million visitors on August 9.

AOL’s Olympics site ranked third among the most visited U.S.-based Olympics websites, after NBC Olympics and Yahoo Olympics.

View the full media alert.

Read The Los Angeles Times’ coverage of Nielsen’s results.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/top-us-olympics-websites-august-6-9-2008/feed/ 0 2004 Athens Olympics: Daily Unique Web Audience http://blog.nielsen.com/nielsenwire/online_mobile/2004-athens-olympics-unique-web-audience/ http://blog.nielsen.com/nielsenwire/online_mobile/2004-athens-olympics-unique-web-audience/#comments Wed, 06 Aug 2008 14:45:02 +0000 admin http://blog.nielsen.com/nielsenwire/?p=441 Date Athens2004.com
(Olympics.com redirects
to Athens2004.com) NBCOlympics.com Fri, 8/13/04 196,000* 332,000 Sat, 8/14/04 182,000* 513,000 Sun, 8/15/04 256,000* 537,000 Mon, 8/16/04 219,000* 399,000 Tue, 8/17/04 180,000* 498,000 Wed, 8/18/04 n/a** 613,000 Thu, 8/19/04 185,000* 572,000 Fri, 8/20/04 n/a** 397,000 Sat, 8/21/04 n/a** 454,000 Sun, 8/22/04 228,000* 418,000 Mon, 8/23/04 200,000* 472,000 Tue, 8/24/04 188,000* 424,000 Wed, 8/25/04 139,000* 187,000* Thu, 8/26/04 154,000* 367,000 Fri, 8/27/04 n/a** 268,000* Sat, 8/28/04 n/a** 285,000 Sun, 8/29/04 n/a** 301,000 Source: The Nielsen Company (August 13, 2004 – August 29, 2004) Data includes U.S. home Web traffic only. *Indicates website does not meet minimum sample size standards, and therefore projected and average measures for this site may exhibit large changes month-to-month as a result. **Not reportable for daily data. ]]> http://blog.nielsen.com/nielsenwire/online_mobile/2004-athens-olympics-unique-web-audience/feed/ 0 2002 Salt Lake City Olympics: Daily Unique Web Audience http://blog.nielsen.com/nielsenwire/online_mobile/2002-salt-lake-city-olympics-unique-web-audience/ http://blog.nielsen.com/nielsenwire/online_mobile/2002-salt-lake-city-olympics-unique-web-audience/#comments Wed, 06 Aug 2008 14:44:37 +0000 admin http://blog.nielsen.com/nielsenwire/?p=442 Date Saltlake2002.com
(Olympics.com redirects
to Saltlake2002.com) NBCOlympics.com Fri, 2/8/02 143,000 267,000 Sat, 2/9/02 226,000 398,000 Sun, 2/10/02 311,000 241,000 Mon, 2/11/02 167,000 342,000 Tue, 2/12/02 280,000 438,000 Wed, 2/13/02 229,000 376,000 Thu, 2/14/02 173,000 254,000 Fri, 2/15/02 135,000 235,000 Sat, 2/16/02 135,000 354,000 Sun, 2/17/02 213,000 347,000 Mon, 2/18/02 175,000 298,000 Tue, 2/19/02 150,000 324,000 Wed, 2/20/02 168,000 291,000 Thu, 2/21/02 262,000 545,000 Fri, 2/22/02 235,000 314,000 Sat, 2/23/02 203,000 360,000 Sun, 2/24/02 333,000 317,000 Mon, 2/25/02 142,000 113,000* Source: The Nielsen Company (February 8, 2002 – February 25, 2002) Data includes U.S. home Web traffic only. *Indicates website does not meet minimum sample size standards, and therefore projected and average measures for this site may exhibit large changes month-to-month as a result. ]]> http://blog.nielsen.com/nielsenwire/online_mobile/2002-salt-lake-city-olympics-unique-web-audience/feed/ 0