Forget about Blake Griffin, Ricky Rubio, or Stephen Curry. When David Stern approaches the podium tonight at the 2009 NBA Draft, there is one name that may get more attention than all of them combined: EA Sports. As the top sponsor for the draft, the video game manufacturer will have a major presence in a U.S. sporting event for the second week in a row, and Nielsen data reveals why the NBA Draft is an appealing option to place its marketing resources.
More than 2.8 million viewers watched last year as …