Nielsen Wire » National League Championship Series http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Primetime Broadcast Ratings, October 15, 2008 http://blog.nielsen.com/nielsenwire/media_entertainment/primetime-broadcast-ratings-october-15-2008/ http://blog.nielsen.com/nielsenwire/media_entertainment/primetime-broadcast-ratings-october-15-2008/#comments Thu, 16 Oct 2008 20:50:47 +0000 admin http://blog.nielsen.com/nielsenwire/?p=2747 NBC’s post-debate analysis of the final presidential debate between Senators John McCain and Barack Obama edged past ABC’s post-debate coverage to claim the number one spot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for Wednesday, October 15, 2008.

FOX, which aired live coverage of Game 5 of Major League Baseball’s National League Championship Series — instead of the debate, rounded out the top three.

CBS’s post-debate analysis also made the top ten.

RANK PROGRAM NETWORK VIEWERS (P2+)
1 DECISION ‘08:PRES ANALYS3(S)-10/15/2008 NBC 9,091,000
2 VOTE2008:ANALYSIS-WED(S)-10/15/2008 ABC 8,864,000
3 FOX MLB NLCS GAME 5(S)-10/15/2008 FOX 8,029,000
4 OLD CHRISTINE CBS 7,613,000
5 GARY UNMARRIED CBS 7,529,000
6 KNIGHT RIDER NBC 7,470,000
7 CAMPAIGN ‘08-DEBATE ANL-3(S)-10/15/2008 CBS 7,189,000
8 PUSHING DAISIES ABC 6,108,000
9 FOX MLB NLCS GAME 5 PRE(S)-10/15/2008 FOX 5,113,000
10 AMERICA’S TOP MODEL-5 CW 3,207,000
Source: The Nielsen Company (October 15, 2008).

Overall, NBC won the night with an average audience of almost 8 million viewers, while FOX took second place with almost 7.8 million average viewers. CBS and ABC claimed third and fourth places with roughly 7.4 million and 7 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 2.8 million and 2.4 million viewers, respectively.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/primetime-broadcast-ratings-october-15-2008/feed/ 0 SPORTS WRAP: Sunday Night Sports — Is More, Better? http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-sunday-night-sports-is-more-better/ http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-sunday-night-sports-is-more-better/#comments Thu, 16 Oct 2008 20:24:57 +0000 admin http://blog.nielsen.com/nielsenwire/?p=2738 Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.

Professional baseball, football, basketball, hockey — and even NASCAR — all converge in October, making it one of the year’s busiest sports months.  Unfortunately, that plethora of options frequently presents sports fans with difficult TV viewing decisions.

Take this past Sunday — when NBC’s Sunday Night Football carried live coverage of the San Diego Chargers playing the New England Patriots.  Meanwhile, Game 3 of the MLB National League Championship Series aired live on FOX.

NBC’s broadcast drew an average audience of 13.1 million viewers, according to Nielsen, while FOX’s MLB coverage drew 8.8 million average viewers. 

The two games, broadcast simultaneously, triggered a fair bit of channel switching.  According to Nielsen Sports, 37% of NBC’s Sunday Night Football audience watched at least six minutes of FOX’s MLB coverage.  Meanwhile, 48% of those who watched the baseball game also watched at least six minutes of NBC’s NFL coverage.

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