Nielsen Wire » Myspace.com http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Time Spent Viewing Video on Social Networking Sites Up 98% Year-Over-Year In October http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-viewing-video-on-social-networking-sites-up-98-year-over-year-in-october/ http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-viewing-video-on-social-networking-sites-up-98-year-over-year-in-october/#comments Thu, 19 Nov 2009 17:30:25 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=17984 Facebook is Top Social Networking Destination by Video Streams for the 2nd Month in a Row in October
Time spent viewing video on social networking sites increased 98 percent year-over-year, from 503.8 million minutes in October 2008 to 999.4 million minutes in October 2009, according to Nielsen. In conjunction, the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year, from 240.8 million streams in October 2008 to 349.5 million in October 2009.

 
“During the past year, online video viewing has become central to the Web experience. In conjunction with this increase, we are seeing remarkable growth in video viewing on social networking sites and it is only natural that these two trends would converge in consumers’ minds, making sites like Facebook and Myspace.com, increasingly important distribution points for both consumer and professionally generated video,” said Jon Gibs, vice president, media analytics.

Facebook was the No. 1 online social networking and blog destination in October 2009, with 217.8 million total video streams viewed during the month. Myspace.com and Stickam were No. 2 and No. 3, with 85.2 million and 26.3 million video streams, respectively.

Source: The Nielsen Company

Source: The Nielsen Company

Video Viewing on Facebook Continues to Grow
During the last year, Facebook’s online video viewing audience has experienced tremendous growth. Year-over-year, total time spent viewing video on Facebook increased 1,840 percent, from 34.9 million minutes in October 2008 to 677.0 million in October 2009. The number of unique viewers of video increased 548 percent and total streams grew 987 percent during the same time period.

“Facebook’s rapid growth in online video during the last year illustrates the site’s evolution from simply a communications focused tool to a media portal,” remarked Gibs. “Social networking sites are evolving from a venue for catching up with friends to a platform for personal expression, allowing consumers to share their experiences in the full variety of content formats available online.”
 

Source: The Nielsen Company

Source: The Nielsen Company

]]> http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-viewing-video-on-social-networking-sites-up-98-year-over-year-in-october/feed/ 3 Twitter Grows Fastest, MySpace Still The Social King http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/ http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/#comments Thu, 23 Oct 2008 18:39:20 +0000 admin http://blog.nielsen.com/nielsenwire/?p=3168 Top social networking sites like Facebook and LinkedIn may be well-established, but that doesn’t mean they’ve stopped growing.

Nearly half of the biggest social networking sites are also among the fastest growing, according to data released Wednesday by Nielsen Online.

These top sites have also expanded beyond the youthful audience the social networking space initially captured — to find a place in older visitors’ professional lives.  Facebook, LinkedIn, and Reunion.com are most popular among visitors ages 25-34, 35-49, and 55-64, respectively, Nielsen reported.

Rank
(by Sept. YOY UA growth)		 10 Fastest Growing
Social Networking Sites: Sept. 2008		 Sept. 2007:
Unique Audience (in 000s)		 Sept. 2008:
Unique Audience
(in 000s)		 % Growth: Year Over Year
1 Twitter.com 533* 2,359 343%
2 Tagged.com 898 3,857 330%
3 Ning 842* 2,955 251%
4 LinkedIn 4,075 11,924 193%
5 Last.fm 850 1,879 121%
6 Facebook 18,090 39,003 116%
7 MyYearbook 1,422 3,056 115%
8 Bebo 1,299 2,418 86%
9 Multiply 592 941 59%
10 Reunion.com 4,845 7,601 57%
Source: The Nielsen Company, Custom Analysis (September 2008).
*Note: These websites do not meet minimum sample size standards. Projected and average measures for these sites may exhibit large changes month-to-month, as a result.

Rank
(by UA)		 Top
Social Networking Sites:
Sept. 2008		 Sept. 2007:
Unique Audience (in 000s)		 Sept. 2008:
Unique Audience (in 000s)		 % Growth:
Year Over Year
1 Myspace.com 58,581 59,352 1%
2 Facebook 18,090 39,003 116%
3 Classmates Online 13,313 17,075 28%
4 LinkedIn 4,075 11,924 193%
5 Windows Live Spaces 10,275 9,117 -11%
6 Reunion.com 4,845 7,601 57%
7 Club Penguin 3,769 4,224 12%
8 AOL Hometown 7,685 3,909 -49%
9 Tagged.com 898 3,857 330%
10 AOL Community 4,017 3,079 -23%
Source: The Nielsen Company, Custom Analysis (September 2008).

View the full press release.

Read coverage of Nielsen’s findings in Media Post, Wired, and PC Magazine.

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