Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, according to a new Nielsen report “Global Faces and Networked Places.” If data captured from December 2007 through December 2008 is any indication, that percentage is likely to grow as time spent on social network and blogging sites is growing more than three times the rate of overall Internet growth.
“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. “While two-thirds …

Online social network giants MySpace and Facebook battled for supremacy in 2008.  The trend lines below show the percentages of consumer-generated online discussions that mentioned each site between June and December:

Social networking sites like Facebook.com, MySpace.com, Xanga, Bebo and online video sites like YouTube head InternetSafety.com’s list of ”Top 10 Online Time Wasters.”
But where does most of this time wasting occur?  At work, the Atlanta Business Chronicle reported Tuesday, citing new research by Nielsen Online.
According to Nielsen, the greatest number of Internet videos are watched on weekdays between 12 p.m. and 2 p.m. — when most people are at work.