Nielsen Wire » MTV http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 19 Mar 2010 17:08:21 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Top 10 Cable TV Rankings: May 25 – May 31, 2009 http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-may-25-may-31-2009/ http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-may-25-may-31-2009/#comments Mon, 01 Jun 2009 12:26:06 +0000 christine http://blog.nielsen.com/nielsenwire/?p=12321

RANK NAME NETWORK DAY VIEWERS (P2+)
1 NBA PLAYOFFS (MAGIC/CAVALIERS) TNT TUESDAY 10,075,000
2 NBA PLAYOFFS (MAGIC/CAVALIERS) TNT THURSDAY 9,995,000
3 JON & KATE PLUS 8(S)-05/25/2009 TLC MONDAY 9,802,000
4 NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS) ESPN MONDAY 9,731,000
5 NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS) ESPN WEDNESDAY 9,238,000
6 NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS) ESPN FRIDAY 8,462,000
7 NBA PLAYOFFS (MAGIC/CAVALIERS) TNT SATURDAY 8,362,000
8 2009 MTV MOVIE AWARDS MTV SUNDAY 5,282,000
9 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 4,894,000
10 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 4,486,000
Source: The Nielsen Company (May 25, 2009 – May 31, 2009)

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-may-25-may-31-2009/feed/ 0 Top 10 Cable TV Rankings: Nov. 24 – 30, 2008 http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-nov-24-30-2008/ http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-nov-24-30-2008/#comments Wed, 03 Dec 2008 13:10:51 +0000 christine http://blog.nielsen.com/nielsenwire/?p=5275

RANK NAME NETWORK DAY VIEWERS (P2+)
1 NFL REGULAR SEASON L (PACKERS/SAINTS) ESPN MONDAY 11,380,000
2 COLL FTBALL-THUR NIGHT L (TEXAS A&M/TEXAS) ESPN THURSDAY 5,568,000
3 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 5,047,000
4 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 4,705,000
5 SPONGEBOB NICK FRIDAY 4,481,000
6 SPONGEBOB NICK FRIDAY 4,444,000
7 SPONGEBOB NICK FRIDAY 4,182,000
8 NCIS USA MONDAY 4,166,000
9 SPONGEBOB NICK SATURDAY 4,104,000
10 HALLMARK MOVIE (MOONLIGHT & MISTLETOE) HALL SATURDAY 4,020,000
Source: The Nielsen Company (November 24, 2008 – November 30, 2008)

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-nov-24-30-2008/feed/ 0 Product Placements Drop 15% During First Half Of 2008 http://blog.nielsen.com/nielsenwire/media_entertainment/product-placements-drop-15-during-first-half-2008/ http://blog.nielsen.com/nielsenwire/media_entertainment/product-placements-drop-15-during-first-half-2008/#comments Mon, 15 Sep 2008 17:00:42 +0000 admin http://blog.nielsen.com/nielsenwire/?p=1289 Product placements on primetime broadcast and cable TV programs fell by almost 15% on primetime programming during the first half of 2008, as compared with the same time period last year, Nielsen reported Monday.

Broadcast television placements grew by almost 12% between January and June of 2008, while placements on cable television declined by 20%.

Changes in program line-ups accounted for the growth of broadcast placements — and the decrease in cable placements. 

On the broadcast side, two programs with a significant number of product placements aired more episodes in early 2008, boosting the overall number of placements in the first half of the year.  NBC’s “Biggest Loser,” which normally airs in the fall, moved the start of its fifth season up to January 2008, while FOX’s “Hell’s Kitchen” started its fifth season in April, several months earlier than it did in 2007. 

On the cable side, shows like TLC’s “American Chopper” and “Miami Ink,” MTV’s “Run’s House” and “Pimp My Ride,” and A&E’s “Driving Force” and “Dog The Bounty Hunter,” which featured a large number of product placements in early 2007, aired less frequently or were removed from cable primetime line-ups during the first half of 2008. 

Overall, 204,919 product placements aired on broadcast and cable TV programs between January and June of 2008. 

Nielsen’s report includes data for 11 networks, including ABC, CBS, CW, FOX, MNT, NBC, A&E, Bravo, HGTV, MTV, and TLC.

View the full press release.

Read more about product placement trends in Nielsen’s “Consumer Insight” newsletter.

Read coverage of Nielsen’s findings in Condé Nast Portfolio, Ad Age, Variety, The New York Times, Multichannel News, Broadcasting & Cable, The Globe and Mail, and MediaPost.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/product-placements-drop-15-during-first-half-2008/feed/ 0 Top 10 Cable TV Rankings: September 1 – 7, 2008 http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-september-1-7-2008/ http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-september-1-7-2008/#comments Tue, 09 Sep 2008 18:13:30 +0000 admin http://blog.nielsen.com/nielsenwire/?p=1220 RANK NAME NETWORK VIEWERS (P2+) 1 YOU DEC 08-REP CONVENTION(S)-09/04/2008 FOXNC 9,187,000 2 YOU DEC 08-REP CONVENTION(S)-09/03/2008 FOXNC 9,038,000 3 2008 VIDEO MUSIC AWARDS MTV 8,425,000 4 CLOSER, THE TNT 8,050,000 5 YOU DEC 08-REP CONVENTION(S)-09/03/2008 FOXNC 8,016,000 6 RAISING THE BAR TNT 7,735,000 7 YOU DEC 08-REP CONVENTION(S)-09/04/2008 FOXNC 7,010,000 8 COLL FTBALL-SAT PRIME L (MIAMI/FLORIDA) ESPN 6,954,000 9 THE OREILLY FACTOR FOXNC 6,644,000 10 YOU DEC 08-REP CONVENTION(S)-09/04/2008 FOXNC 6,440,000 Source: The Nielsen Company (September 1, 2008 – September 7, 2008) ]]> http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-september-1-7-2008/feed/ 0