RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NBA PLAYOFFS (MAGIC/CAVALIERS)
TNT
TUESDAY
10,075,000

2
NBA PLAYOFFS (MAGIC/CAVALIERS)
TNT
THURSDAY
9,995,000

3
JON & KATE PLUS 8(S)-05/25/2009
TLC
MONDAY
9,802,000

4
NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS)
ESPN
MONDAY
9,731,000

5
NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS)
ESPN
WEDNESDAY
9,238,000

6
NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS)
ESPN
FRIDAY
8,462,000

7
NBA PLAYOFFS (MAGIC/CAVALIERS)
TNT
SATURDAY
8,362,000

8
2009 MTV MOVIE AWARDS
MTV
SUNDAY
5,282,000

9
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,894,000

10
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,486,000

Source: The Nielsen Company (May 25, 2009 – May 31, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NFL REGULAR SEASON L (PACKERS/SAINTS)
ESPN
MONDAY
11,380,000

2
COLL FTBALL-THUR NIGHT L (TEXAS A&M/TEXAS)
ESPN
THURSDAY
5,568,000

3
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,047,000

4
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,705,000

5
SPONGEBOB
NICK
FRIDAY
4,481,000

6
SPONGEBOB
NICK
FRIDAY
4,444,000

7
SPONGEBOB
NICK
FRIDAY
4,182,000

8
NCIS
USA
MONDAY
4,166,000

9
SPONGEBOB
NICK
SATURDAY
4,104,000

10
HALLMARK MOVIE (MOONLIGHT & MISTLETOE)
HALL
SATURDAY
4,020,000

Source: The Nielsen Company (November 24, 2008 – November 30, 2008)

Product placements on primetime broadcast and cable TV programs fell by almost 15% on primetime programming during the first half of 2008, as compared with the same time period last year, Nielsen reported Monday.
Broadcast television placements grew by almost 12% between January and June of 2008, while placements on cable television declined by 20%.
Changes in program line-ups accounted for the growth of broadcast placements — and the decrease in cable placements. 

RANK
NAME
NETWORK
VIEWERS (P2+)

1
YOU DEC 08-REP CONVENTION(S)-09/04/2008
FOXNC
9,187,000

2
YOU DEC 08-REP CONVENTION(S)-09/03/2008
FOXNC
9,038,000

3
2008 VIDEO MUSIC AWARDS
MTV
8,425,000

4
CLOSER, THE
TNT
8,050,000

5
YOU DEC 08-REP CONVENTION(S)-09/03/2008
FOXNC
8,016,000

6
RAISING THE BAR
TNT
7,735,000

7
YOU DEC 08-REP CONVENTION(S)-09/04/2008
FOXNC
7,010,000

8
COLL FTBALL-SAT PRIME L (MIAMI/FLORIDA)
ESPN
6,954,000

9
THE OREILLY FACTOR
FOXNC
6,644,000

10
YOU DEC 08-REP CONVENTION(S)-09/04/2008
FOXNC
6,440,000

Source: The Nielsen Company (September 1, 2008 – September 7, 2008)