Product placements on primetime broadcast and cable TV programs fell by almost 15% on primetime programming during the first half of 2008, as compared with the same time period last year, Nielsen reported Monday.
Broadcast television placements grew by almost 12% between January and June of 2008, while placements on cable television declined by 20%.
Changes in program line-ups accounted for the growth of broadcast placements — and the decrease in cable placements. 

RANK
NAME
NETWORK
VIEWERS (P2+)

1
YOU DEC 08-REP CONVENTION(S)-09/04/2008
FOXNC
9,187,000

2
YOU DEC 08-REP CONVENTION(S)-09/03/2008
FOXNC
9,038,000

3
2008 VIDEO MUSIC AWARDS
MTV
8,425,000

4
CLOSER, THE
TNT
8,050,000

5
YOU DEC 08-REP CONVENTION(S)-09/03/2008
FOXNC
8,016,000

6
RAISING THE BAR
TNT
7,735,000

7
YOU DEC 08-REP CONVENTION(S)-09/04/2008
FOXNC
7,010,000

8
COLL FTBALL-SAT PRIME L (MIAMI/FLORIDA)
ESPN
6,954,000

9
THE OREILLY FACTOR
FOXNC
6,644,000

10
YOU DEC 08-REP CONVENTION(S)-09/04/2008
FOXNC
6,440,000

Source: The Nielsen Company (September 1, 2008 – September 7, 2008)