Spy comedy “Get Smart”, starring Steve Carell and Anne Hathaway, topped the box office charts over the weekend with $38.7 million, reports Nielsen EDI.  “The Incredible Hulk”, which owned the top spot last week, came in second with $22.1 million and Kung Fu Panda finished third this week at $21.9 million.   The full Top Ten of last weekend’s box office numbers is available at Nielsen’s website.

The Nielsen Company today reported that there is strong consumer appetite for 3-D films, and revealed significant sales increases for theatres showing movies in 3-D.  Dan O’Toole, new product director, Nielsen Ventures, told The Hollywood Reporter that moviegoers perceive 3-D movies to be a “better theater experience,” and will subsequently pay more to see them.
Nielsen PreView’s 3-D study analyzed over 4,000 theatres in the United States.  The research found that theatres with at least one screen in 3-D had a 65% increase in box office sales compared to their 2-D competitors.  Theatres that showed …