In the early days of the Silver Screen, immigrant characters were not necessarily embraced.  Indeed, it wasn’t until Margarita Cansino changed her name to Rita Hayworth did she hit the big time.  Today, such a move would not be necessary, as attracting Hispanics is one path for a movie to become a blockbuster.  While Latinos make up about 15 percent of the U.S. population, they represent 28 percent of today’s heavy moviegoers.  Almost half of Latinos age 12 to 34 watch 11 or more movies a year (compared to 7 …

With millions of copies sold, the Harry Potter book series does more than magically fly off the shelves, it has also been a force at the box office, on television, on the web, and even at the record stores. Similarly, a recent book series and film franchise, Twilight, has shown an ability to not only sell books, but also have an impact on the big screen and iPods as its brooding soundtrack has outsold the movie scores of the young wizard head to head. And while web buzz on Harry …

Slumdog Millionaire, the Oscar winner for Best Picture in 2008 was not a summer blockbuster.  Nor were any of the other nominees in that category.  But they all had a couple of things in common: they were primarily advertised in the second half of the year with a concentration in the fourth quarter, and they were all released in the months of November and December.  So while the summer blockbusters get a great deal of attention, it is those films that are released – and tend to advertise – during …

Nielsen’s list of the most-watched Oscar broadcasts since 1974:

RANK
DATE
NETWORK
BEST FILM
# OF VIEWERS P2+(MILLIONS)

1
3/23/1998
ABC
Titanic
55.2

2
4/11/1983
ABC
Gandhi
53.2

3
4/14/1980
ABC
Kramer vs. Kramer
49.0

4
4/3/1978
ABC
Annie Hall
48.5

5
3/27/1995
ABC
Forrest Gump
48.3

6
4/8/1975
NBC
GodfatherPart II
48.1

7
3/29/1976
ABC
One… Cuckoo’s Nest
46.8

8
3/26/2000
ABC
American Beauty
46.3

9
4/9/1979
ABC
Deer Hunter
46.3

10
3/29/1982
ABC
Chariots of Fire
46.2

source: The Nielsen Company (2009)

Movie buzz is up following the Golden Globes, SAG Awards and the nominations for the Academy Awards, but in recent years viewership for many award shows (including the Oscars) has actually been declining. Is it the host? The length of the broadcast? Or does it have something to do with the movies themselves?
According to a recent study by Nielsen Preview, viewership of the Academy Awards is directly impacted by the box office draw of the best picture nominees and the popularity of the host.
During the 2004 Academy Awards (hosted by …

For the second week in a row, the Kevin James comedy “Paul Blart: Mall Cop” led the box office with $21.6M in earnings. Newcomer “Underworld: Rise Of The Lycans” clawed to second with $20.8M. Oscar nominees for best picture were reward with a box office surge as “Slumdog Millionaire” pulled in $3.6M more than last week, and “Benjamin Button” turned back the clock with a return into the top 10, bringing in more than $6M the weekend after nominations were announced.

RANK
Title
Studio
Weekend Gross
Jan 19-25
Total Gross
Thru Jan …

U.S. Box office earnings for the first weekend of the new year reached $123.2 million – down 28% from the prior weekend ($169.9 million), but up 10% compared to the same weekend a year ago ($112.5 million), Nielsen reported Monday.
Twentieth Century Fox’s “Marley & Me” remained in the top spot for the second weekend running, with earnings of almost $24.3 million between Jan. 2 and 4.
Walt Disney Studios’ ”Bedtime Stories” claimed second place, with earnings of $20.5 million, and Paramount’s “The Curious Case of Benjamin Button” rounded out the top three, with an $18.7 million box office …

U.S. Box office earnings over the weekend following the Christmas holiday reached $169.9 million – up 120% over the prior weekend ($77.4 million), but down by 27% compared to the same weekend a year ago ($232.9 million), Nielsen reported Monday.
Twentieth Century Fox’s “Marley & Me” took over the top spot, with earnings of almost $36.5 million between Dec. 26 and 28.  Last weekend’s number one movie, Warner’s Brothers’ “Yes Man,” fell to fifth place — though its weekend gross fell only slightly: from $18.2 million during the weekend of Dec. 19-21, …

Jim Carrey’s “Yes Man,” took over the top spot of the weekend box office for the weekend of December 19-21 with a take of more than $18M, placing it ahead of other weekend debuts including Will Smith’s “Seven Pounds,” and the animated “The Tale Of Despereaux,” featuring Matthew Broderick.
Below are the top 10 Box Office totals for the weekend of December 19-21, 2008 according to Nielsen EDI.

Rank
Title
Studio
Weekend Gross
Gross

1
YES MAN
WARNER BROS.
$18,262,471
$18,262,471

2
SEVEN POUNDS
SONY PICTURES
$14,851,136
$14,851,136

3
THE TALE OF DESPEREAUX
UNIVERSAL
$10,103,675
$10,103,675

4
THE DAY THE EARTH STOOD STILL
TWENTIETH CENTURY FOX
$48,366,989
$9,890,105

5
FOUR CHRISTMASES
WARNER BROS.
$100,110,827
$7,701,375

6
TWILIGHT
SUMMIT ENTERTAINMENT
$158,423,218
$5,189,319

7
BOLT
WALT DISNEY STUDIOS
$94,900,059
$4,146,856

8
SLUMDOG MILLIONAIRE
FOX SEARCHLIGHT
$12,037,510
$3,053,760

9
AUSTRALIA
TWENTIETH CENTURY …

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.
William P. Young’s ”The Shack” was the top-selling fiction book through November 30.
Among non-fiction books, “A New Earth,” by Eckhart Tolle was the top-seller.
The audio version of Tolle’s “A New Earth” was the top-selling audio book of the year.