In the early days of the Silver Screen, immigrant characters were not necessarily embraced.  Indeed, it wasn’t until Margarita Cansino changed her name to Rita Hayworth did she hit the big time.  Today, such a move would not be necessary, as attracting Hispanics is one path for a movie to become a blockbuster.  While Latinos make up about 15 percent of the U.S. population, they represent 28 percent of today’s heavy moviegoers.  Almost half of Latinos age 12 to 34 watch 11 or more movies a year (compared to 7 …

In-cinema advertising accounted for a fraction (0.3%) of all U.S. ad spending in 2007.  But according to Nielsen PreView, advertisers may want to consider increasing the presence of cinema advertising within their media mix.
For one thing, cinema audiences are literally “captive” — changing the channel isn’t an option, and there are few distractions.
Moviegoers also tend to have more disposable income than average Americans.  They purchase consumer electronics — XBoxes, DVD players, and Blu-Ray players — at far higher rates than the rest of the population, and many are voracious consumers of other entertainment …