Jon Gibs
We’ve spent a good deal of time at Nielsen lamenting some rough news in online advertising. Our estimates suggest that overall spending on display advertising has recently declined. And even the more optimistic estimates from the IAB, which account for additional interactive advertising segments, including search, suggest only a slight up-tick, 2%, on a quarter-over-quarter basis. Although the Internet is not suffering like print media , let’s just say we’ve all been through better times over the past couple of years.
With that said, let’s …