With an average price tag of $100,000 per 3-D screen, movie exhibitors are searching for a magic number to help them make the best investment decision.
According to a recent study by Nielsen PreView, that magic number is twelve. If twelve 3-D movie titles are released during 2009, all theater sizes from large to small will see a payout. While this may seem like a tall order, studios are already making big bets on 3-D movie titles for 2009 and beyond.
Beyond cost of installation, another critical tipping point is consumer awareness …