In the early days of the Silver Screen, immigrant characters were not necessarily embraced.  Indeed, it wasn’t until Margarita Cansino changed her name to Rita Hayworth did she hit the big time.  Today, such a move would not be necessary, as attracting Hispanics is one path for a movie to become a blockbuster.  While Latinos make up about 15 percent of the U.S. population, they represent 28 percent of today’s heavy moviegoers.  Almost half of Latinos age 12 to 34 watch 11 or more movies a year (compared to 7 …

Slumdog Millionaire, the Oscar winner for Best Picture in 2008 was not a summer blockbuster.  Nor were any of the other nominees in that category.  But they all had a couple of things in common: they were primarily advertised in the second half of the year with a concentration in the fourth quarter, and they were all released in the months of November and December.  So while the summer blockbusters get a great deal of attention, it is those films that are released – and tend to advertise – during …

It may come as no surprise, but now the proof has arrived: males under 25 and females over 25 have almost polar opposite tastes in movies. 
That’s one of many findings from Nielsen PreView’s new Movie Partnership Calculator, which allows marketers to match upcoming movie titles with specific demographic targets.  The calculator uses survey data profiles from Nielsen Entertainment’s MarketNavigator to identify movies that are likely to resonate with key demographic groups.
For now, mothers and their young sons may struggle to agree on movies, but there’s hope for date night.  According to Nielsen’s …