For advertisers trying to reach target audiences, understanding which film types attract specific consumers can make or break an advertising campaign.

In response, Nielsen PreView analyzed 400 recent movies to identify 11 key movie consumer segments.

Nielsen’s “Tent Pole” segment, for example, attracts viewers from all demographic segments. Popular family and action films, like “Spider-Man 3,” typify this segment. Advertisers trying to reach a broad audience would benefit from advertising before these films.

In contrast, Nielsen’s ”Low Profile Chick Flick” movie segment, which includes movies like “Gracie,” attracts a predominantly female audience. Advertising during these types of movies will likely reach females under age 25.

Learn more: view Nielsen PreView’s abridged report.

Purchase the complete report.

That’s one of many findings from Nielsen PreView’s new Movie Partnership Calculator, which allows marketers to match upcoming movie titles with specific demographic targets.  The calculator uses survey data profiles from Nielsen Entertainment’s MarketNavigator to identify movies that are likely to resonate with key demographic groups.

For now, mothers and their young sons may struggle to agree on movies, but there’s hope for date night.  According to Nielsen’s calculator, males and females under 25 share a taste for raunchy comedies and franchise horror flicks, like “Role Models” and “Saw V” — due in theaters later this fall.

Find out which movie audiences are likely to see future movie releases — go to Nielsen’s calculator.