It’s no secret that individual film genres attract very specific audiences. Chick flicks, like the “Nanny Diaries,” typically resonate strongly with women, while action films, like “3:10 to Yuma,” usually appeal strongly to men.
For advertisers trying to reach target audiences, understanding which film types attract specific consumers can make or break an advertising campaign.
In response, Nielsen PreView analyzed 400 recent movies to identify 11 key movie consumer segments.
Nielsen’s “Tent Pole” segment, for example, attracts viewers from all demographic segments. Popular family and action films, like “Spider-Man 3,” typify this segment. Advertisers …

It may come as no surprise, but now the proof has arrived: males under 25 and females over 25 have almost polar opposite tastes in movies. 
That’s one of many findings from Nielsen PreView’s new Movie Partnership Calculator, which allows marketers to match upcoming movie titles with specific demographic targets.  The calculator uses survey data profiles from Nielsen Entertainment’s MarketNavigator to identify movies that are likely to resonate with key demographic groups.
For now, mothers and their young sons may struggle to agree on movies, but there’s hope for date night.  According to Nielsen’s …