Nielsen Wire » most-visited websites http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Australian Web Use Rising Thanks To News Sites http://blog.nielsen.com/nielsenwire/consumer/australian-web-use-rising-thanks-to-news-sites/ http://blog.nielsen.com/nielsenwire/consumer/australian-web-use-rising-thanks-to-news-sites/#comments Thu, 05 Feb 2009 14:21:31 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=7998 Surfing is big in Australia — but it’s not limited to the waves.  The online audience there continued to show steady growth in 2008, increasing 3.8 percent from 2007, according to Nielsen.  However, it is clear that the growth has started to slow as that country approaches saturation coverage.  Demographically, audience growth was strongest among those 65 years and older — almost 26 percent.  Females now outnumbered males in the online population (50.19 vs. 49.81) although the average male still uses the Internet more often and for a longer period each time.

Continuing a trend seen in the U.S. and South Africa, the top web sites in terms of average daily unique browser growth were online newspapers:

Top Sites 2007 2008 Avg. Daily
UB Growth
ninemsn Home Page Not tracked 1,127,769 N/A
National Nine News 307,349 426,922 38.9
Sydney Morning Herald 306,101 374,532 22.4
realestate.com.au 228,377 258,493 13.2
news.com.au – News 190,485 249,437 30.9
The Age 200,051 239,149 19.5
bebo.com Not tracked 196,111 N/A
optuszoo.com.au 132,284 189,828 43.5
The Fix 126,486 176,594 39.6
seek.com.au 135,934 167,170 23.0
Source: Nielsen Online Market Intelligence,
domestic traffic for audited sites, Australia December 2007 and December 2008
]]> http://blog.nielsen.com/nielsenwire/consumer/australian-web-use-rising-thanks-to-news-sites/feed/ 0 Top U.S. Olympics Websites: August 6 – 9, 2008 http://blog.nielsen.com/nielsenwire/online_mobile/top-us-olympics-websites-august-6-9-2008/ http://blog.nielsen.com/nielsenwire/online_mobile/top-us-olympics-websites-august-6-9-2008/#comments Mon, 11 Aug 2008 16:49:13 +0000 admin http://blog.nielsen.com/nielsenwire/?p=390 During the first two days of the 2008 Olympics (August 8-9), NBCOlympics.com was the most visited, Olympics-related U.S. website, Nielsen Online reported Monday.

Yahoo’s Olympics site drew slightly larger unique audiences in the two days leading up to the Opening Ceremony in Beijing (August 6-7), but its popularity was eclipsed by NBC’s site after the Olympics Opening Ceremony aired on NBC on Friday, August 8.

Rank
(by Aug. 9 UA)		 Website Unique Audience:
Aug. 6
(in 000’s)		 Unique Audience:
Aug. 7
(in 000’s)		 Unique Audience:
Aug. 8
(in 000’s)		 Unique Audience:
Aug. 9
(in 000’s)
1 NBC Olympics 841 1,392 2,664 4,008
2 Yahoo Olympics 1,505 1,430 1,477 3,324
3 AOL Olympics 511 718 395 1,010
4 Beijing2008.cn 39 114 429 780
5 New York Times Olympics 432 369 341 466
6 ESPN Olympics 196 80 273 343
7 Sports Illustrated Olympics 458 239 293 331
8 USA Today Olympics 34 55 280 184
9 Olympics.org NA* 10 16 153
10 BBC Olympics 33 27 97 128
Source: The Nielsen Company, Custom Analysis (August 6 – August 9, 2008)
Daily data may fluctuate because of smaller sample sizes used to project daily audience sizes.
*Not reportable for daily data

NBC Olympics’ unique audience jumped from 1.39 million visitors on August 7, the day before the Olympics began, to 2.66 million visitors on August 8, the day of the opening ceremony.  On the first day of competition (August 9), NBC Olympics’ unique audience jumped again to 4.0 million visitors.

In comparison, Yahoo Olympic drew 1.43 million unique visitors on August 7, 1.47 million visitors on August 8, and 3.32 million visitors on August 9.

AOL’s Olympics site ranked third among the most visited U.S.-based Olympics websites, after NBC Olympics and Yahoo Olympics.

View the full media alert.

Read The Los Angeles Times’ coverage of Nielsen’s results.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/top-us-olympics-websites-august-6-9-2008/feed/ 0