Surfing is big in Australia — but it’s not limited to the waves.  The online audience there continued to show steady growth in 2008, increasing 3.8 percent from 2007, according to Nielsen.  However, it is clear that the growth has started to slow as that country approaches saturation coverage.  Demographically, audience growth was strongest among those 65 years and older — almost 26 percent.  Females now outnumbered males in the online population (50.19 vs. 49.81) although the average male still uses the Internet more often and for a longer period …

During the first two days of the 2008 Olympics (August 8-9), NBCOlympics.com was the most visited, Olympics-related U.S. website, Nielsen Online reported Monday.
Yahoo’s Olympics site drew slightly larger unique audiences in the two days leading up to the Opening Ceremony in Beijing (August 6-7), but its popularity was eclipsed by NBC’s site after the Olympics Opening Ceremony aired on NBC on Friday, August 8.

Rank
(by Aug. 9 UA)
Website
Unique Audience:
Aug. 6
(in 000’s)
Unique Audience:
Aug. 7
(in 000’s)
Unique Audience:
Aug. 8
(in 000’s)
Unique Audience:
Aug. 9
(in 000’s)

1
NBC Olympics
841
1,392
2,664
4,008

2
Yahoo Olympics
1,505
1,430
1,477
3,324

3
AOL Olympics
511
718
395
1,010

4
Beijing2008.cn
39
114
429
780

5
New York Times Olympics
432
369
341
466

6
ESPN Olympics
196
80
273
343

7
Sports Illustrated Olympics
458
239
293
331

8
USA Today Olympics
34
55
280
184

9
Olympics.org
NA*
10
16
153

10
BBC …