Nielsen Wire » mortgage backed securities http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Americans Flock to TV, Internet For “Bailout” News http://blog.nielsen.com/nielsenwire/online_mobile/americans-flock-to-tvs-internet-for-bailout-news/ http://blog.nielsen.com/nielsenwire/online_mobile/americans-flock-to-tvs-internet-for-bailout-news/#comments Wed, 01 Oct 2008 19:29:41 +0000 admin http://blog.nielsen.com/nielsenwire/?p=1834 Television audiences for four U.S. news networks spiked Monday afternoon after the House of Representatives voted to defeat Treasury Secretary Henry Paulson’s Wall Street bailout bill, Nielsen reported Wednesday. 

During the 2pm to 3pm (EST) daypart on Monday, the combined audiences for CNN, CNBC, FOX News, and MSNBC jumped by 71% over the average daily audience for that daypart between Sept. 1 and Sept. 28, according to Nielsen.  The 3pm to 4pm daypart saw an even larger jump (103%) over the average audience for the prior portion of September. 

Daypart CNN, CNBC, FOX News, and MSNBC Combined TV Audience:
Sept. 1 – 28
(in 000s)		 CNN, CNBC, FOX News, and MSNBC
Combined TV Audience:
Sept. 29
(in 000s)		 % Difference
6:00-7:00 AM 1,719 1,708 -1%
7:00-8:00 AM 2,429 2,649 9%
8:00-9:00 AM 3,027 3,265 8%
9:00-10:00 AM 3,343 3,381 1%
10:00-
11:00 AM		 3,541 3,335 -6%
11:00 AM-12:00 PM 3,482 3,170 -9%
12:00-1:00 PM 3,296 3,133 -5%
1:00-2:00 PM 3,155 3,840 22%
2:00-3:00 PM 3,090 5,279 71%
3:00-4:00 PM 3,120 6,333 103%
4:00-5:00 PM 3,542 7,004 98%
5:00-6:00 PM 3,841 7,067 84%
6:00-7:00 PM 4,124 6,421 56%
7:00-8:00 PM 4,412 6,845 55%
8:00-9:00 PM 6,254 9,046 45%
9:00-10:00 PM 6,945 7,767 12%
10:00-
11:00 PM		 6,674 6,296 -6%
Source: The Nielsen Company (September 1, 2008 – September 29, 2008).

CNN, CNBC, FOX NEWS, and MSNBC’s combined audience spiked at almost 7.1 million viewers during the 5pm to 6pm hour — an 84% increase over that daypart’s average daily audience for Sept. 1 through Sept. 28.

Also surging on Monday: blog discussions with the terms “wall street” and “bailout.”  Overall, nearly 2% of all blog posts on Sept. 29 mentioned the term “bailout.”

 

 

 

 

 

 

 

Meanwhile, traffic to online brokerage websites was up by 30% between September 15 and 21 — the week that AIG and Lehman Brothers collapsed, according to Nielsen data released Tuesday.

Unique visitors to online trading sites increased from a weekly average of 9.2 million during the previous seven weeks (July 28 – September 14) to nearly 12 million during the week ending September 21. 

ShareBuilder.com, Scottrade.com, and Merrill Lynch’s corporate website traffic also jumped between September 15 and 21 — by 217%, 104%, and 128%, respectively.

The total number of people accessing the Internet remained stable during that time period.

Website
(Ranked by
Sept. 15 – 21 UA)		 Weekly Average
Unique Audience
July 28 – Sept. 14
(in 000s)		 Weekly Average
Unique Audience
Sept. 15 – 21
(in 000s)		 % Growth
Online Trading Category 9,212 11,992 30%
Fidelity.com 2,061 2,742 33%
ShareBuilder 625 1,980 217%
Scottrade 790 1,612 104%
Vanguard 720 1,434 99%
Ameritrade 806 1,090 35%
Merrill Lynch 436 994 128%
Charles Schwab 634 927 46%
E Trade 713 900 26%
troweprice.com 282 506 80%
Source: The Nielsen Company (July 28, 2008 – September 21, 2008)

View the full press release.

Read coverage of Nielsen’s findings in The Baltimore Sun.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/americans-flock-to-tvs-internet-for-bailout-news/feed/ 0 52.7 Million Watched President Bush’s Economic Crisis Address http://blog.nielsen.com/nielsenwire/media_entertainment/bush-economic-address/ http://blog.nielsen.com/nielsenwire/media_entertainment/bush-economic-address/#comments Fri, 26 Sep 2008 18:16:29 +0000 admin http://blog.nielsen.com/nielsenwire/?p=1624 52.7 million viewers tuned in for President Bush’s speech on the U.S. economic crisis, which aired live Wednesday night from approximately 9:00pm to 9:15pm EST on ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News Channel, and MSNBC.

  Rating Average Audience
Number
All Households  33.2  38,031,000
Persons 2+  18.2  52,653,000
Source: The Nielsen Company (September 24, 2008)
Note: Sum of audience estimates for ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News Channel, and MSNBC.

As a comparison, TV ratings for selected major news events throughout the past two decades are included below.

Event Number of Networks Date Average Combined Household Rating Average Number of Viewers (P2+)
President Ford’s Funeral 8 1/2/2007 11.3 15,028,000
Michael Jackson Trial Verdict 11 – English Language 6/13/2005 21.1 28,115,000
Michael Jackson Trial Verdict 2 – Spanish Language 6/13/2005 14.7 2,470,000
State of the Union 7 1/19/1999 31 43,500,000
Clinton’s Grand Jury Testimony 6 9/21/1998 18.8 22,500,000
Clinton’s Apology Address to Country 8 8/17/1998 46.9 67,600,000
Princess Diana’s Funeral–Sat 6-8am 8 9/6/1997 26.6 33,252,000
OJ Simpson Verdict 10 10/5/1995 42.9 53,925,000
State of Union-Clinton 5 1/25/1994 32.9 45,800,000
Clinton Address re: Health Care 4 9/22/1993 32.8 47,700,000
Joint Session of Congress by Clinton 4 2/17/1993 44.3 66,900,000
Clinton Address on the Economy 4 2/15/1993 42.1 64,300,000
Bush News Conference re: LA Riots 5 5/1/1991 37.1 54,600,000
Gulf War Day One 4 1/16/1991 54.3 85,600,000
Source: The Nielsen Company (2007)

View the full media alert.

Read coverage of Nielsen’s findings in TV Week.

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