A new study by NM Incite and Nielsen provides additional context on social mom’s content trends, shopping tendencies and overall social media engagement.

What does a “Day in the Life” of a technologically savvy mom look like?
Nielsen Online recently hosted a webinar (listen and follow along below) focused on Power Moms based on the recently launched “Power Moms Initiative” in conjunction with Nielsen Life360. The goal was to get a more intimate view of moms’ use of digital tools through groundbreaking video ethnographic research. As part of the study, a select group of women from around the country revealed how they use their “digital toolkits” to juggle careers, manage demanding family schedules, streamline …