Nearly 45% of U.S. and 31% of UK mobile video users will join the mobile audience for the 2008 Olympic Games, Nielsen Mobile reported Thursday. 
Nielsen’s data shows that U.S. and UK consumers are especially likely to view high-profile, short events, such as Track and Field and Gymnastics, on their mobile phones.  
The mobile Internet will also play a critical role in mobile Olympics viewing, with 23% of U.S. and 17% of UK mobile Internet users planning to track the Games through their phone browsers, according to Nielsen.
“Mobile media will change the …

On Tuesday, The Nielsen Company released the first U.S. figures showing video and TV usage across the “three screens”: television, the Internet, and mobile devices.
Nielsen’s findings show that TV users are watching more TV than ever before (127 hrs, 15 min per month), while spending 9% more time using the Internet (26 hrs, 26 min per month) than last year.
A small but growing number of Internet and mobile phone users are also watching video online (2 hrs, 19 min per month) and on their cell phones (3 hrs, 15 min …