According to data compiled by Nielsen for the third quarter of 2008, more than 100 million US consumers – 42% of mobile subscribers – have video-capable cell phones. An estimated 10.3 million of those mobile consumers are watching TV/video on their cell phones. These findings indicate that mobile video viewing has increased 14% as compared with Q2 2008.
On average, viewers are spending an average 17 sessions per month viewing video, spending roughly 15 minutes per session. Apple’s iPhone emerged as the top device among mobile video viewers, with 9% of …

TV, Internet, and mobile usage continues to grow in the U.S., according to a report released today by Nielsen.
As of Q3 2008, the average American watched approximately 142 hours of TV per month — five hours more than they watched in a typical month during the same period a year ago.
Americans who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
Men were more likely than women to watch via mobile phone, while women were more likely then …

With Nielsen Business Media’s Marketing to Men 18-34 conference convening in New York City Tuesday and Wednesday, Nielsen assembled a full round-up of TV, online, mobile, and gaming data to illuminate how these younger male consumers use media.
Television
-Men typically watch less TV than women their age — with one exception: male teens actually watch more TV than female teens.  Men ages 18 to 34 tend to watch more cable and pay channels, while women gravitate to broadcast networks.
-When it comes to sports programming on TV, men 18-34 are more attentive viewers (+12%) than women of the …

Barack Obama’s campaign made political history when it used text-messaging to announce Joe Biden’s V.P. selection to 2.9 million mobile users.  Obama’s campaign also maintains a mobile website with news, video, and downloads.
In contrast, John McCain’s campaign has largely eschewed mobile marketing.  But that may just be the right strategy, according to Nielsen Mobile, which reported Monday that mobile advertising is a more efficient way to reach Democrats, rather than Republicans.
As of the second quarter of 2008, mobile media of all types were slightly more popular among Democrats, who were …

With digital coverage of the Beijing Olympics more ambitious than ever before and industry analysts issuing dire predictions of the death of TV, The Christian Science Monitor had to pop the question: “Is this the summer that the Internet finally kills television as we once knew it?”
Short answer: the jury is still out.  Monitor staff writer Gregory Lamb, who queried a range of experts on the topic, outlines the arguments on both sides, but steers clear of drawing any conclusions.
The story briefly addresses the prospects for video viewing via mobile …

Like their counterparts in Europe and North America, Chinese Olympics fans are turning to multimedia sources for coverage of the 2008 Beijing Games, according to a recent Nielsen survey of Internet users in China.
In addition to watching the Games on TV, three of four people in China will keep abreast of Olympics events via streaming online video, one-third will rely on mobile phone text updates, and 14% will view video clips of the Games on their mobile phones, Nielsen’s survey found.
Two in 10 Chinese plan to use online video streaming as their main method of …

Nearly 45% of U.S. and 31% of UK mobile video users will join the mobile audience for the 2008 Olympic Games, Nielsen Mobile reported Thursday. 
Nielsen’s data shows that U.S. and UK consumers are especially likely to view high-profile, short events, such as Track and Field and Gymnastics, on their mobile phones.  
The mobile Internet will also play a critical role in mobile Olympics viewing, with 23% of U.S. and 17% of UK mobile Internet users planning to track the Games through their phone browsers, according to Nielsen.
“Mobile media will change the …

On Tuesday, The Nielsen Company released the first U.S. figures showing video and TV usage across the “three screens”: television, the Internet, and mobile devices.
Nielsen’s findings show that TV users are watching more TV than ever before (127 hrs, 15 min per month), while spending 9% more time using the Internet (26 hrs, 26 min per month) than last year.
A small but growing number of Internet and mobile phone users are also watching video online (2 hrs, 19 min per month) and on their cell phones (3 hrs, 15 min …