Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones.

Prior to his panel appearance at the 2010 CES, Scott Brown discussed three screen measurement and why TV is really still the ultimate “killer app” when it comes to reaching people.

Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their schedule, rather than replacing them.

The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

With a 70% jump in overall reach, the expansion of “All You Can Eat” packages, mobile video had its best year ever… still, challenges remain.

Americans are increasing their overall media consumption, and media multi-tasking is part of the equation…

Nic Covey, director of insights for The Nielsen Company posed the question at the annual What Teens Want Conference. Experts from Brandweek, Marvel Comics, The Hollywood Reporter, and Microsoft’s Massive discussed texting, gaming, comic books, movies and more. Learn more about Nielsen’s research on teen media habits in the just-released How Teens Use Media report.

It’s 2009: Do you know where your kids are?
They might be on the Internet, or gaming or texting… but they could also be be watching live TV, listening to the radio or reading a newspaper. At the annual What Teens Want conference in New York, The Nielsen Company presented How Teens Use Media, which argues once you look past the hype – American teens are not as alien in their media usage as you might expect. Sure, it might sound hip and trendy to suggest they’re too busy texting, Twittering …

In the first report of its kind, Nielsen Online has released findings on mobile Internet adoption in Canada, showing that 21 percent of Canadian mobile subscribers use their cell phones to browse the Internet. This is up from Q4 2008 with the top sites including portals, e-mail, weather, news & current events and search. Overall, Mobile internet penetration increased from 16 percent in Q4 2008 to 21.3 percent in Q1 2009.

More highlights from Nielsen Online’s Q1 2009 Canadian Mobile Internet Report can be found in the complete media release.