The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

With a 70% jump in overall reach, the expansion of “All You Can Eat” packages, mobile video had its best year ever… still, challenges remain.

Americans are increasing their overall media consumption, and media multi-tasking is part of the equation…

Nic Covey, director of insights for The Nielsen Company posed the question at the annual What Teens Want Conference. Experts from Brandweek, Marvel Comics, The Hollywood Reporter, and Microsoft’s Massive discussed texting, gaming, comic books, movies and more. Learn more about Nielsen’s research on teen media habits in the just-released How Teens Use Media report.

It’s 2009: Do you know where your kids are?
They might be on the Internet, or gaming or texting… but they could also be be watching live TV, listening to the radio or reading a newspaper. At the annual What Teens Want conference in New York, The Nielsen Company presented How Teens Use Media, which argues once you look past the hype – American teens are not as alien in their media usage as you might expect. Sure, it might sound hip and trendy to suggest they’re too busy texting, Twittering …

In the first report of its kind, Nielsen Online has released findings on mobile Internet adoption in Canada, showing that 21 percent of Canadian mobile subscribers use their cell phones to browse the Internet. This is up from Q4 2008 with the top sites including portals, e-mail, weather, news & current events and search. Overall, Mobile internet penetration increased from 16 percent in Q4 2008 to 21.3 percent in Q1 2009.

More highlights from Nielsen Online’s Q1 2009 Canadian Mobile Internet Report can be found in the complete media release.

Susan D. Whiting, Vice Chair & Executive Vice President, The Nielsen Company
Of the myriad challenges confronting the television industry, the much-discussed defection by viewers to online and mobile platforms may be the most comforting; simply because it hasn’t happened. Despite the profusion of multimedia computers, broadband Internet connections and portable video devices, the overwhelming majority of Americans are staying right where they are – in front of their TV sets inside their homes.
That is just one finding from a new, year-long Video Consumer Mapping study, which calls into question several …

In Q4 of 2008, 11.2M people watched tv or video on their cellphones according Nielsen, an increase of 9% over the previous quarter. The report tracks usage by demographics, types of content viewed,  engagement, devices used and more. The number of mobile video subscribers grew overall as well to 18.6M, a jump of 13% over the previous quarter.
Key findings in the Mobile Video Report

51% of mobile video viewers surveyed reported that they are new to the medium, viewing for less than 6 months
Viewers are spending an average 17 sessions per …

Nielsen has released a new white paper on mobile video use, as reported in Nielsen’s “Consumer Insight” online newsletter.  Details from the report include:
-Each month, 10.3 million U.S. mobile phone subscribers access video content via their phones — up 14% from 2007
-Still, mobile video use in the U.S. remains low (5% of all subscribers), compared to other mobile media
-Among mobile video users, Apple’s iPhone is the most popular phone: as of Q3 2008, 11% of all streaming video users were using an Apple iPhone, and 35% of iPhone users reported …