Google could soon be the search engine of choice for Verizon Wireless phones — that is, if the two companies hammer out a partnership deal in the next month or so, The New York Times reported Friday.
The growing popularity of sophisticated mobile phones with simplified Web searching makes the prospective deal with Google especially attractive for Verizon Wireless, the Times noted.
“There is demand for Google search despite what the carriers put in front of them,” Roger Entner, a telecommunications analyst at Nielsen IAG, told the Times. “Consumers want brand names they know.”
The deal also makes …