Widespread ownership of mobiles is only a fairly recent development in China, but consumers there have fully embraced the technology and in some ways are using it more robustly than their American and European counterparts.

Nielsen has released a new white paper on mobile video use, as reported in Nielsen’s “Consumer Insight” online newsletter.  Details from the report include:
-Each month, 10.3 million U.S. mobile phone subscribers access video content via their phones — up 14% from 2007
-Still, mobile video use in the U.S. remains low (5% of all subscribers), compared to other mobile media
-Among mobile video users, Apple’s iPhone is the most popular phone: as of Q3 2008, 11% of all streaming video users were using an Apple iPhone, and 35% of iPhone users reported …

President-Elect Barack Obama’s “V.P. pick” text message remains the most notable example of short code marketing in the U.S.  
According to a report released Monday by Nielsen’s Telecom Practice, Americans should expect to see more text message marketing in the future.  Given the immense popularity of texting in the U.S. and abroad, it’s not surprising that marketers have ramped up their use of the medium to engage their customers — where there’s an audience, marketers are not far behind.