Nielsen Claritas tracked consumer behavior across a wide range of telecommunication products and services to identify this year’s key trends.
Cord Cutting Craze
Wireless/cellular only homes, which grew by 20% in 2008, now account for 18% of all U.S. households.  One-third of the wireless-only households have never had a landline, while the remaining two-thirds are cord cutters. Not surprisingly, cord-cutter households tend to be younger and are more likely to rent/lease their home.  Expect the wireless-only trend to grow, as homes continue to drop their landlines and young adults start new households …