Mitch Barns, president of The Nielsen Company, Greater China, debunked the eight most common myths about the role innovation plays in the Chinese consumer products sector.

Nielsen and the Chinese Economic Monitoring & Analysis Center surveyed shoppers across China and found consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages.

Consumers around the world are becoming more optimistic that economic recovery is starting to take root according to the recently released Nielsen Global Consumer Confidence Survey, and Chinese consumers in particular are feeling good about their prospects.  Consumer confidence there increased 6 points from the March survey, and China jumped from tenth to sixth place in the global rankings behind Indonesia, India, the Philippines, Brazil and Australia.

Chinese consumer confidence is higher in the East and North regions of the country versus the South and the West, and consumers in smaller …

Nielsen business leaders share their perspective on store brand performance and trends around the world.

Mitch Barns, President, Greater China, The Nielsen Company
China is one of our fastest growing markets globally. We use our broad range of market research and analytical capabilities to bring our clients the clarity and insight they need to make good business decisions.  One of our priorities is to continuously invest in innovation to improve our capabilities in China.  One example of this is our new R&D center in Beijing.
Innovation is the engine of growth so it is important to continuously invest.  But during challenging economic times, we face a difficult …