Nielsen Wire » Michael Phelps http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Phelps Remains Most Buzzworthy Olympic Athlete http://blog.nielsen.com/nielsenwire/online_mobile/phelps-remains-most-buzzworthy-olympic-athlete/ http://blog.nielsen.com/nielsenwire/online_mobile/phelps-remains-most-buzzworthy-olympic-athlete/#comments Mon, 25 Aug 2008 17:24:21 +0000 admin http://blog.nielsen.com/nielsenwire/?p=590 During the second week of the Beijing Summer Olympics, American swimmer Michael Phelps continued to dominate online Olympics buzz, The New York Times reported Monday.

Between August 8 and 21, Phelps was the most-buzzed about Olympic athlete — with a 38% share of all blog posts about gold medal winners, according to Nielsen Online.

Jamaican runner Usain Bolt (5.04% share) and American gymnast Shawn Johnson (3.75% share) were the second and third most buzzed-about athletes, respectively, Nielsen reported.

Gymnast Nastia Liukin, basketball players Kobe Bryant and LeBron James, swimmers Jason Lezak and Alain Bernard, and tennis players Roger Federer and Rafael Nadal rounded out Nielsen’s list of the ten most-blogged about Olympic athletes.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/phelps-remains-most-buzzworthy-olympic-athlete/feed/ 0 Another Accolade For Phelps: Most Buzzworthy http://blog.nielsen.com/nielsenwire/online_mobile/another-accolade-for-phelps-most-buzzworthy/ http://blog.nielsen.com/nielsenwire/online_mobile/another-accolade-for-phelps-most-buzzworthy/#comments Wed, 13 Aug 2008 16:27:47 +0000 admin http://blog.nielsen.com/nielsenwire/?p=438 American swimmer Michael Phelps’ quest for a gold medal record has captivated fans — and bloggers.

During the first week of the Olymipcs, Phelps was the most buzzed-about athlete, according to Nielsen Online, which analyzed online discussion of more than 50 high profile athletes competing in basketball, gymnastics, beach volleyball, and swimming events.

Basketball players Yao Ming, Kobe Bryant, and LeBron James, as well as American swimmer Dara Torres rounded out the top five in Nielsen’s ranking of the most buzzworthy Olympic athletes. 

Overall, swimmers and basketball players received the lion’s share of the buzz, with 46% of all online discussions mentioning swimmers, and 38% referring to basketball players, according to Nielsen. 

Gymnasts (9%) and beach volleyball players (7%) were discussed online far less frequently. 

View the full press release.

Read Reuters’ coverage of Nielsen’s results.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/another-accolade-for-phelps-most-buzzworthy/feed/ 0