Case Study: Nielsen’s People Meter Technology Brings Miami More Accurate Picture of TV Viewers

Nielsen is in the process of installing electronic meters – called Local People Meters (LPM) – in the largest TV markets.  The roll-out of LPMs in Miami in Oct 2008 provides a good case study on how technology can make local TV ratings more accurate and representative of the local population than ever before.
Nielsen’s electronic People Meters measure what people really watch and do not rely on the memories of people filling out the paper diaries, …

When it comes to entertainment consumption, all U.S. cities are not created equal.
Take Atlanta, Kansas City, Los Angeles, New York City, and San Francisco – five of 21 cities that are home to some of the nation’s most voracious media consumers.  According to a study of entertainment consumption in 65 major U.S. cities, released Monday by Nielsen PreView, residents of these cities love opening weekend movie-going, rock concerts, reality TV, and newspapers.
In contrast, residents of Bakersfield (California), El Paso, Flint/Saginaw/Bay City (Michigan), Memphis, Miami/Fort Lauderdale, and San Antonio have one-track entertainment minds: …