A recent survey of the top 300 advertising agencies in Brazil, Argentina, and Mexico, which was undertaken by Nielsen on behalf of the Mobile Marketing Association (MMA) in Latin America, underlined the tremendous growth potential of mobile media in the region.

As the second most populous country in Latin America and the most populous Spanish-speaking country in the world, Mexico is a vital market for marketers and consumer packaged goods companies to understand.

The baby boom in Europe and the United States has been well documented: lower birth rates combined with longer life expectancies have resulted in an older population. This trend also extends to Latin America, where more mature adults will soon make up more than a quarter of the population.

Nielsen’s regional experts share insights on confidence, media trends, and what next for the increasingly diverse, demanding, and connected global consumer.

In Latin America, sales of mobile phones have had a noteworthy increase in the last years.

Women in Latin America have been gradually joining the labor market over the past decade driven by various economic, personal and financial factors.

Most global consumers agree that their countries have hit recession, but opinion on how long the recession will last remains mixed, Nielsen reported Wednesday.
While 53% of those surveyed by Nielsen think their country has hit a prolonged recession that will last more than 12 months, 18% of consumers, concentrated in a handful of emerging markets, like India, Vietnam, China, and Russia, told Nielsen they expect their countries to be out of recession within the next 12 months.
In contrast, consumers in Japan, Germany, Argentina, Mexico, Turkey, Italy, Taiwan, the U.S., and Spain were the …