Back in 1983, when the movie “Mr. Mom” was released, the idea of a stay-at-home dad was unusual. The film made light of the fact that many men were completely unprepared for the responsibilities of the traditional “mom” role.  Almost three decades later, American men have taken on a greater percentage of the household shopping.  While females still dominate shopping trips in most channels, almost one-third of men are now the principal shoppers in the home. 
Overall, men are substantially increasing their average dollar basket size across all channels – especially …

Even in a recession, sales of most men’s hair care products are expected to remain steady, according to data from Nielsen’s Homescan Consumer Facts report.  As male vanity continues to be all the rage, some sectors have shown solid growth: hair coloring grew 5.7 percent in 2008 over 2007, and in that year, growth was a miniscule 1.7 percent after two successive years of declining sales.   New products such as brush-in gel and liquid colorings drove last year’s growth.
Dollar sales of hair preparations such as gels, pomade and waxes slowed …

In August, videos at JohnMcCain.com attracted more female than male viewers for the first time, Nielsen Online reported Wednesday.
Women accounted for 58% of all unique video viewers on John McCain’s website last month — up from July and June, when they made up 48% and 37% of unique video viewers on the site.
The increase in women video viewers at JohnMcCain.com came during the same month that McCain selected Sarah Palin as his vice presidential running mate.
Barack Obama’s website drew consistently large percentages of women video viewers during the summer months, …

According to Forbes, men and women use their mobile phones very differently.
Forbes’ story cited data from Nielsen Mobile showing that men are more likely to surf the mobile Web and watch mobile TV, while women take more photos, send more text and multimedia messages, and download more ringtones than men. 
The story also noted that women, who see their phones as extension of their personalities, are more likely to personalize their phones, while men treat their phones as a tool for keeping up with news and work email.
Learn more about mobile usage …