With the 2011 TV Upfronts (the new season preview/meetings between TV studios and advertisers) in full swing, Nielsen takes a look at emerging trends in TV viewing.

According to a new report from The Nielsen Company that looks at family dynamics, media and purchasing behavior trends, American households are getting smaller, growing more slowly and becoming more ethnically diverse than at any point in history.

Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones.

Find out which generation spends the most per trip, shops the most often, finds the most deals and learn how to reach them. Understanding diverse generational preferences leads to opportunities at the register.

Television viewing in the U.S. spiked by 17% during the Atlanta Summer Olympic Games in 1996, while TV viewing in Australia during the 2000 Sydney Summer Games jumped by 39%, according to a recent Nielsen report analyzing media trends from past Olympics.
Nielsen’s report also found that advertising spending in Olympic host countries grew significantly in both the U.S. and Greece in the years following the 1996 and 2004 Olympics. 
Only Australia saw declines in ad spending following the 2000 summer Games.  Those decreases can be attributed to general cutbacks in spending in the …