Nielsen Wire » media measurement http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Interview: Mediaweek Freaks Out with MediaFreakBlog http://blog.nielsen.com/nielsenwire/media_entertainment/interview-mediaweek-feaks-out-with-mediafreakblog/ http://blog.nielsen.com/nielsenwire/media_entertainment/interview-mediaweek-feaks-out-with-mediafreakblog/#comments Wed, 01 Jul 2009 14:09:03 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=13228

With a focus on information and irreverence, Mediaweek has launched MediaFreakBlog.com, joining sister sites Adfreak and Brandfreak. Jim Cooper, Executive Editor, AdweekMedia and editor of Mediafreak explains the strategy behind Nielsen’s most recent blog offering.

What’s the goal of Mediafreak?
Jim Cooper: Mediaweek’s mantra has always been cover the content and follow the dollars, and Mediafreak will operate under the same mission-just in blog form. Our staff writers and freelance contributors will bring their deep institutional knowledge to bear to deliver an insightful, informative and entertaining counterpart to Mediaweek and Mediaweek.com.

Who is the audience? Is it broader than Mediaweek?
JC: Mediafreak is designed to appeal to a wide ranging audience of media professionals as well as a consumer and enthusiast audience interested in all things television, publishing and digital media.

How does it differ from the other blogs, Adfreak and Brandfreak?
JC: Mediafreak will solely cover the ad-support media business and, with our writers expertise and personalities, will be both distinct from and complimentary to its sister blogs.

Are you going to break news or is it largely to riff on the news?
JC: We will break news on Mediaweek.com and use Mediafreak as place where that news can be looked at through the prisms of context, insight, humor, outrage and a dash of snark — but we don’t want it to be gratuitously nasty in tone. We hope the blog will diversify our coverage of the media industry.

Brandfreak has an obsession with the brand Snuggies, what are some likely targets in Mediafreak articles?
JC: Well, we’ll always keep an eye on the general ad marketplace throughout the year, but issues like the future of media measurement and transition from traditional media to digital will always be broad themes behind our filings. The uncertain future of magazines, local broadcasting and newspapers will be ripe fruit for us to pluck as well. But the media industry is a vast waterfront to cover and fodder for Mediafreak will range from riffs on TV Land’s reality series The Cougar to insight on Supreme Court rulings. We’ll try to get freaky with it all.

Visit: Meadifreakblog.com

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/interview-mediaweek-feaks-out-with-mediafreakblog/feed/ 0 Young Adults Watch the Most TV Outside of the Home http://blog.nielsen.com/nielsenwire/media_entertainment/young-adults-watch-the-most-tv-outside-of-the-home/ http://blog.nielsen.com/nielsenwire/media_entertainment/young-adults-watch-the-most-tv-outside-of-the-home/#comments Mon, 22 Jun 2009 13:34:55 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=12938 Findings released today from The Nielsen Company show that out-of-home-television in 2008 was consumed more often by young adults age 18-24. Marquee sporting events such as the MLB World Series, the NBA Final games, as well as NFL regular season games showed the biggest draw for out-of-home television viewers, while TV programming during M-F daytime and on the weekends were watched more out-of-the-home than TV programs in other dayparts. The findings are based on data from the Nielsen and Integrated Media Measurement Inc (IMMI) out-of-home service, which captured linear television audiences outside of the home March – November 2008.

“Our work with IMMI shows that TV usage out of the home is a big component of video consumption, which Nielsen clients want to incorporate into their advertising negotiations. Nielsen is continuing to explore ways to accurately measure out of home video consumption, to provide a more complete picture of how people are watching TV. And because of the current economic conditions we are focusing our efforts on a service that will be valuable and economical to the industry,” says Marie Philippe, program manager of Out of Home measurement for The Nielsen Company.

More at MediaWeek.

Read Nielsen’s Out Of Home Viewing report.

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