In the Cross-Platform Report, Nielsen finds a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.

Research shows there is a “prime time” for video game play in the U.S., just like television, with the peak time for play between 7-11pm. But can an hour of video game play be thought of by advertisers the same way as an hour-long prime time TV drama?

An estimated 237 million place-based video ads were displayed to adult audiences each month, according to the report.

With a focus on information and irreverence, Mediaweek has launched MediaFreakBlog.com, joining sister sites Adfreak and Brandfreak. Jim Cooper, Executive Editor, AdweekMedia and editor of Mediafreak explains the strategy behind Nielsen’s most recent blog offering.
What’s the goal of Mediafreak?
Jim Cooper: Mediaweek’s mantra has always been cover the content and follow the dollars, and Mediafreak will operate under the same mission-just in blog form. Our staff writers and freelance contributors will bring their deep institutional knowledge to bear to deliver an insightful, informative and entertaining counterpart to Mediaweek and Mediaweek.com.
Who is …

Findings released today from The Nielsen Company show that out-of-home-television in 2008 was consumed more often by young adults age 18-24. Marquee sporting events such as the MLB World Series, the NBA Final games, as well as NFL regular season games showed the biggest draw for out-of-home television viewers, while TV programming during M-F daytime and on the weekends were watched more out-of-the-home than TV programs in other dayparts. The findings are based on data from the Nielsen and Integrated Media Measurement Inc (IMMI) out-of-home service, …