Nielsen’s survey of more than 18,250 affluent individuals across 35 Indian metro areas, initiated a new method of defining affluence.

A pioneering Video Consumer Mapping Study conducted on behalf of the Nielsen-funded Council for Research Excellence by the Ball State University Center for Media Design and Sequent Partners examined the current state of video media use by age group. Can you tell which of the following statements are true—or merely the media equivalent of “urban myths?”
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1 – TV Viewers are increasingly likely to switch channels when a commercial comes on. TrueFalse2 – Internet has overtaken TV as the most popular of the three screens (TV, Internet, Mobile).TrueFalse3 – …

Susan D. Whiting, Vice Chair & Executive Vice President, The Nielsen Company
Of the myriad challenges confronting the television industry, the much-discussed defection by viewers to online and mobile platforms may be the most comforting; simply because it hasn’t happened. Despite the profusion of multimedia computers, broadband Internet connections and portable video devices, the overwhelming majority of Americans are staying right where they are – in front of their TV sets inside their homes.
That is just one finding from a new, year-long Video Consumer Mapping study, which calls into question several …

TV, Internet, and mobile usage continues to grow in the U.S., according to a report released today by Nielsen.
As of Q3 2008, the average American watched approximately 142 hours of TV per month — five hours more than they watched in a typical month during the same period a year ago.
Americans who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
Men were more likely than women to watch via mobile phone, while women were more likely then …

Like their counterparts in Europe and North America, Chinese Olympics fans are turning to multimedia sources for coverage of the 2008 Beijing Games, according to a recent Nielsen survey of Internet users in China.
In addition to watching the Games on TV, three of four people in China will keep abreast of Olympics events via streaming online video, one-third will rely on mobile phone text updates, and 14% will view video clips of the Games on their mobile phones, Nielsen’s survey found.
Two in 10 Chinese plan to use online video streaming as their main method of …