With projected weak holiday sales this season and deal-seeking activities rampant, online retailers have an opportunity to gain share through their own web sites and social media outlets.

Online grocery shopping is beginning to show resurgence and is poised for substantial growth. From convenience to selection to pricing, discover what consumers want and which strategies work best to keep them engaged.

Social media has not only transformed how consumers shop, but it has empowered them to advocate for the products and stores they love. Retailers need to communicate in a way that encourages trust, engagement, customer satisfaction and, ultimately, advocacy.

Maya Swedowsky
In this week’s Nielsen Online Webinar, “Consumers in Control: Social Media Strategies for Retailers and Brands,” I will be highlighting two key social media opportunities for Retailers: listening and engaging.
No one can deny just how prevalent social media has become, from Facebook to Twitter, its meteoric growth is hard to ignore*. But why is it absolutely imperative that retailers pay attention and get involved? The answer is simple, and dates back to pre-Internet days: the purchase consideration process has always been a social endeavor. Before the advent of social …

Maya Swedowsky
President Barack Obama’s inauguration marked the beginning of a new era, which included the launch of a dramatically overhauled White House Web site. President Obama wasted no time ensuring that the official site, WhiteHouse.gov, represented a continuation of his campaign’s masterful use of the Internet and social media.
During President Obama’s first month in office, it seemed like the overhaul had paid off with unique visitors to WhiteHouse.gov reaching an all-time high. However, as the novelty of having an Internet-savvy administration seemed to wear off, so did the visitation rate, …