American households headed by people age 65 and older spent 55% more on vitamins and 45% more on medications and remedies than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
Households headed by Americans age 65 and older account for 14.4% of all U.S. households.  These households represented 22.3% of vitamins product dollar sales and 20.8% of medications and remedies product dollar sales.
Other categories skewing to households with older people include pain remedies, canned fruit, and coffee, as well as canning/freezing supplies and floral/gardening supplies.

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