November 2008: Top Apparel & Beauty Retail Websites

admin — Thu, 08 Jan 2009 12:00:21 +0000

In November, eBay drew more unique visitors than any other apparel and beauty retail website: 7.05 million.

But it was Bath & Body Works’ website – ranked ninth, with 3.56 million unique visitors – that showed the most impressive year-over-year growth: 39%.

American Eagle (+25%) and Gap (+23%) also logged impressive gains over November 2007.

The top 10 apparel and beauty online shopping destinations, ranked unique visitors in November, are below.

Rank* (by Nov. 2008 U.A.)	Top 10 Apparel & Beauty Online Shopping Destinations	November 2008: Unique Audience	November 2007: Unique Audience	% Change: Nov. 2007 to Nov. 2008
1	eBay Clothing, Shoes and Accessories	7.05 million	11.49 million	-39%
2	Old Navy	6.02 million	5.49 million	10%
3	Zappos.com	5.10 million	4.46 million	14%
4	Lands End	4.89 million	4.47 million	9%
5	Avon	4.82 million	4.55 million	6%
6	Victoria’s Secret	4.30 million	4.22 million	2%
7	Gap	4.27 million	3.47 million	23%
8	L.L. Bean	3.71 million	5.58 million	-33%
9	Bath & Body Works	3.56 million	2.55 million	39%
10	American Eagle	3.24 million	2.60 million	25%
Source: The Nielsen Company (November 2007 and November 2008).
*Note: Custom ranking based on Nielsen’s Apparel & Beauty Category.

Read the full article on InternetRetailer.com.

Nielsen Wire » Mary Kay