Make a dramatic difference by using new models that factor in current market conditions and putting next generation action standards in place that measure all facets of the consumer adoption process.

The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

With consumers looking to stretch their money as far as possible, it’s no surprise that they might be attracted by promotions and sales at their local grocery store.

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

The mobile industry is on a fast-track, with massive growth in mobile marketing, advertising and paid-content. But what is really leading this growth is the increase in quality devices and fast, affordable data.

When a consumer thinks of a megabrand, she may think of Coke, Budweiser or Cheerios.  These are all category leaders and are certainly “mega” in terms of their recognition around the world and sales figures.  But looking beyond sheer size, these products are actually quite limited in their scope: soft drinks, beer and cereal, respectively.  The word “megabrands” has a slightly different meaning for consumer goods companies and marketers: it relates to taking a power brand and extending its equity across related product categories to drive growth and efficiencies.  For …

Loyal customers provide businesses with a steady revenue stream, higher profit margins and confirmed evangelists who virtually—and virally—do much of their marketing for them. Segmentation methods are driving increased ROI among best-fit customers.

Most businesses want to build a loyal customer base, people who will frequent their stores or buy their products on a regular basis and talk positively about their experiences with their friends and associates.  Loyal customers provide a steady revenue stream, higher profit margins and confirmed evangelists who do much of their marketing for them. 
With the country in the grips of a recession, however, consumers are focusing on price more than where they purchase goods.  Recent surveys have reported a decline in corporate allegiance.  But all is not lost for …

Mark Laceky, Vice President, Price & Promotion Practice, North America, The Nielsen Company
The economic downturn continues to put stress on consumers, resulting in accelerating changes in basic purchasing patterns. An important part of the overall equation for consumers is the relationship between price and value. As consumers develop new value systems, how should manufacturers and retailers view and manage the other side of the equation-price?
If your business models and pricing strategies pre-date recent changes in the economy and consumer behavior, you could be headed for trouble. Perhaps now more than …

Based on an examination of over 100 client engagements related to cost innovation conducted over the past five years, Nielsen illuminates the right way to navigate this challenge and highlights important principles to adhere to in embracing the risks and rewards of downsizing, upsizing, changing the package material, and making product reformulations.