The award recognized the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for their environmentally friendly marketing initiatives.

The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

Marketing around “green” vehicles continues to be an important factor in driving sales for the auto category. In a recent study of more than 1,700 U.S. consumers and their electric vehicle purchase consideration, Nielsen saw that seven out of 10 U.S. consumers would consider purchasing an electric vehicle, and 63 percent would consider them for their positive environmental impact.

Famous for inventing the light bulb and holding thousands of patents, it was actually one of Edison’s early failures that taught him the vital relationship between invention and marketing.

The baby boom in Europe and the United States has been well documented: lower birth rates combined with longer life expectancies have resulted in an older population. This trend also extends to Latin America, where more mature adults will soon make up more than a quarter of the population.

By 2015, Nielsen predicts mass supercenters and e-commerce to be the big winners. Industry change will grow faster and more intense in the next five years, requiring advanced, future-focused change management skills among CPG professionals.

Continued unemployment means more sensitivity to price and promotion. As marketers plan for the future, understanding the nuances of price sensitivity and the consumer’s shifting value paradigm will be critical to success.

One key to success is to precisely manage process, not the ideas themselves. CPG companies with rigid stage gates – decision points in the process where a new product idea must pass certain criteria to proceed forward – average 130% more new product revenue.

How consumers treat minor ailments and who they trust for advice varies globally. Tailoring marketing efforts will help drive brand equity and build loyalty with consumers and capitalize on growth opportunities.

Companies can increase advertising effectiveness by 30-40% if they more closely analyze how well each marketing activity performs for each brand. Eight guiding principles help marketers maximize ROI.