In the current volatile economic environment, consumers are shifting their money from higher-risk investment accounts into more conservative savings and non-interest checking accounts, according to the quarterly Market Audit from Nielsen Claritas. Based on findings in the 4th quarter of 2008, the Market Audit, a comprehensive assessment of the financial products being used, the opportunity exists for financial institutions to attract new customers and retain existing ones by offering low-risk accounts such as fixed interest savings accounts, variable interest money market accounts and CDs, together with non-interest checking accounts. Although …