Retailer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If more than $400 billion is now spent each year on advertising worldwide, which advertising really works to engage and motivate consumers?

Recently, at Nielsen’s Consumer 360 Conference, The Nielsen Company featured a unique exhibit, Consumed: The Economy Hits Home, which looks at how today’s uncertain economy is shaping consumer attitudes and behaviors and how marketers can navigate this new landscape to uncover growth opportunities. Mark Leiter, President, Professional Services, provides a guided video tour.

Read the corresponding presentation: Consumer or Consumed.
More video and presentations available at Consumer360.com.